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GoodLife Health vs Noom: Which Is Better?

Head-to-head comparison of GoodLife Health and Noom based on our independent scoring across trust, value, experience, product range, and reputation — plus real pricing for the treatments they both offer.

Our Verdict

Noom scores higher overall in our independent evaluation (59.8/100 vs 57.6/100), leading on value, experience, reputation. GoodLife Health comes out ahead on trust & safety, product range.

58

GoodLife Health is a clinician-owned online direct primary care practice that charges a $299/mo membership with quarterly cardiometabolic labs and prescribes only branded GLP-1s and FDA-approved hormones at pharmacy cost.

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60
Noom
Fair

Psychology-driven digital weight management platform combining behavioral coaching with GLP-1 medication prescribing, valued at $3.7B.

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Score Breakdown

DimensionGoodLife HealthNoom
Overall Score57.6/10059.8/100 ✓
Trust & Safety30%68/100 ✓65/100
Value25%52/10060/100 ✓
Experience20%55/10070/100 ✓
Product Range15%58/100 ✓35/100
Reputation10%45/10060/100 ✓

At a Glance

Founded—2008
Headquarters—Princeton, NJ
Publicly tradedNoNo
Treatment categories32
Treatments listed48
Starting price$299/mo$17/mo

Pricing Where They Compete

Prices shown are based on our most recent research and may not reflect current pricing. Telehealth providers update their pricing frequently. Always verify pricing directly with the provider before purchasing.

CategoryGoodLife HealthNoom
Weight Loss / GLP-1$448–$648
Branded Wegovy/Ozempic (membership + medication at cost)
$17–$43
Noom Weight (Behavioral Only)
Hormone Therapy$299
Hormone Optimization (estrogen/progesterone/testosterone/thyroid)
$69–$149
Noom HRTRx (Menopause Hormone Therapy)

GoodLife Health

+Prescribes only FDA-approved branded GLP-1s and hormones, avoiding compounded-drug regulatory exposure
+Four cardiometabolic lab panels per year plus monthly clinician check-ins are included in the membership
+Medication is billed at pharmacy or manufacturer-program cost with no markup, separating care fees from drug sales
−All-in cost is high: $299/mo membership plus branded medication ($349-$499/mo for Zepbound vials via LillyDirect) and a $598 two-month upfront commitment
−Online presence relies on self-published press releases ranking itself first, one of which quotes a $179/mo price not shown on its site
−No independent patient review base on Trustpilot, Reddit or app stores
Read the full GoodLife Health review →

Noom

+Best-in-class behavioral change platform with published clinical backing and 4.7-star App Store rating
+Multiple GLP-1 price tiers including unique microdose program from $49/mo
+Strong brand recognition: $3.7B valuation, 18 years of operation, backed by Sequoia/Silver Lake
−$56M class action settlement over autorenewal/cancellation practices; BBB 'D' rating with 1,200+ complaints
−Coaching quality criticized as automated/templated rather than personalized
−Microdose tiers are priced per-plan rather than flat, so the advertised low price is not the price most patients pay
Read the full Noom review →

GoodLife Health vs Noom — FAQ

Is GoodLife Health better than Noom?

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Noom scores higher overall in our independent evaluation (59.8/100 vs 57.6/100), leading on value, experience, reputation. GoodLife Health comes out ahead on trust & safety, product range.

Is GoodLife Health or Noom cheaper?

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Noom has the lower starting price (from $17/mo vs $299/mo for GoodLife Health). Starting prices are for the cheapest treatment each offers — compare the specific treatment you need, and check what each price includes.

What do GoodLife Health and Noom both offer?

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Both platforms treat Weight Loss / GLP-1, Hormone Therapy. GoodLife Health covers 3 treatment categories total and Noom covers 2.

Still deciding?

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