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Heally vs Oova: Which Is Better?

Head-to-head comparison of Heally and Oova based on our independent scoring across trust, value, experience, product range, and reputation — plus real pricing for the treatments they both offer.

Our Verdict

Heally scores higher overall in our independent evaluation (64.2/100 vs 56/100), leading on value, product range. Oova comes out ahead on trust & safety.

Heally

Fair

Heally is a San Mateo-based telehealth marketplace offering free consults for branded GLP-1s, compounded longevity drugs (rapamycin, NAD+, sermorelin), hormones and lab testing on a pay-per-refill model.

Visit Heally

Oova

Fair

At-home urine hormone-tracking kit that quantifies LH, estrogen and progesterone metabolites via a phone app, for fertility and perimenopause; no in-house prescribing.

Visit Oova

Score Breakdown

Dimension	Heally	Oova
Overall Score	64.2/100 ✓	56/100
Trust & Safety30%	56/100	62/100 ✓
Value25%	72/100 ✓	56/100
Experience20%	58/100	58/100
Product Range15%	82/100 ✓	42/100
Reputation10%	55/100	55/100

At a Glance

Founded	2016	2017
Headquarters	San Mateo, CA	New York, NY
Publicly traded	No	No
Treatment categories	7	1
Treatments listed	15	3
Starting price	$49/mo	$99/mo

Pricing Where They Compete

Prices shown are based on our most recent research and may not reflect current pricing. Telehealth providers update their pricing frequently. Always verify pricing directly with the provider before purchasing.

Category	Heally	Oova
Women's Health	$99 Perimenopause Treatment	$99 Oova Membership (discounted kits + expert consults)

Heally

+Free provider consultation and no membership fee; patients pay only when a refill is ordered

+One of the broader longevity menus we track: rapamycin, NAD+ (injection and nasal), sermorelin, glutathione, methylene blue, metformin and acarbose

+Names its medical group (HLY Medical Group PA) and compounding pharmacies (The Pharmacy Hub, Beaker, Red Rock)

−Inconsistent marketing claims: '250,000+ patients' on one page versus 'thousands' on About, and '12,563 reviews' versus 68 on Trustpilot

−25% of Trustpilot reviews are one-star, citing wrong doses shipped, high costs and aggressive renewal outreach

−Weight-loss refills auto-schedule until cancelled, and a card authorization hold is placed about 48 hours before the appointment

Read the full Heally review →

Oova

+Quantitative readings of three hormones (LH, E3G, PdG) versus the yes/no results of standard ovulation strips

+Results can be shared in real time with a patient's own clinician through a HIPAA-compliant provider dashboard

+Kits are FSA/HSA eligible, with posted one-time and recurring pricing

−No prescribing or diagnosis; membership consults are with 'experts' rather than a clearly defined treating clinician

−App reportedly blocks scans outside its calculated testing window, which can leave paid strips unusable

−At roughly $129-$159 per cycle kit, ongoing tracking costs substantially more than basic ovulation strips

Read the full Oova review →

Heally vs Oova — FAQ

Is Heally better than Oova?

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Heally scores higher overall in our independent evaluation (64.2/100 vs 56/100), leading on value, product range. Oova comes out ahead on trust & safety.

Is Heally or Oova cheaper?

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Heally has the lower starting price (from $49/mo vs $99/mo for Oova). Starting prices are for the cheapest treatment each offers — compare the specific treatment you need, and check what each price includes.

What do Heally and Oova both offer?

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Both platforms treat Women's Health. Heally covers 7 treatment categories total and Oova covers 1.

Still deciding?

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