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Hims & Hers vs Natural Cycles: Which Is Better?

Head-to-head comparison of Hims & Hers and Natural Cycles based on our independent scoring across trust, value, experience, product range, and reputation — plus real pricing for the treatments they both offer.

Our Verdict

Hims & Hers scores higher overall in our independent evaluation (77.5/100 vs 67.4/100), leading on trust & safety, experience, product range, reputation. Natural Cycles comes out ahead on value.

78
Hims & Hers
Very Good

The largest publicly traded D2C telehealth platform, offering treatments across hair loss, ED, mental health, skincare, and weight loss.

Visit Hims & Hers
67

FDA-cleared, hormone-free digital contraceptive that uses temperature data from a thermometer or wearable to flag fertile days; it involves no clinician or prescription.

Visit Natural Cycles

Score Breakdown

DimensionHims & HersNatural Cycles
Overall Score77.5/100 ✓67.4/100
Trust & Safety30%75/100 ✓70/100
Value25%70/10076/100 ✓
Experience20%85/100 ✓72/100
Product Range15%90/100 ✓45/100
Reputation10%70/100 ✓62/100

At a Glance

Founded20172013
HeadquartersSan Francisco, CAStockholm, Sweden
Publicly tradedYes (HIMS)No
Treatment categories71
Treatments listed111
Starting price$11/mo$12.5/mo

Pricing Where They Compete

Prices shown are based on our most recent research and may not reflect current pricing. Telehealth providers update their pricing frequently. Always verify pricing directly with the provider before purchasing.

CategoryHims & HersNatural Cycles
Women's Health—$12.5
NC° Birth Control (annual plan incl. NC° Band)

Hims & Hers

+Widest treatment category coverage of any D2C telehealth brand
+Vertically integrated pharmacy keeps costs down and shipping fast
+Publicly traded with transparent financials
−Compounded GLP-1 programs being phased out after Novo Nordisk deal
−Subscription auto-renewal complaints common on Reddit
−Customer support response times vary
Read the full Hims & Hers review →

Natural Cycles

+Only FDA-cleared digital contraceptive (Class II De Novo, 2018), with no hormones or side effects
+Low all-in cost: about $150/year including the NC° Band wearable, HSA/FSA-eligible
+Works with existing wearables (Oura, Apple Watch Series 8+, Garmin) and switches between contraception, conception, pregnancy, postpartum and perimenopause modes at no extra charge
−Typical-use effectiveness is 93%, below IUDs and implants, and depends on daily measurement and abstaining or using protection on fertile days
−No clinician involvement or prescription options; not a substitute for a birth-control prescriber
−December 2025 class action alleges reproductive-health data was shared with third-party trackers without consent
Read the full Natural Cycles review →

Hims & Hers vs Natural Cycles — FAQ

Is Hims & Hers better than Natural Cycles?

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Hims & Hers scores higher overall in our independent evaluation (77.5/100 vs 67.4/100), leading on trust & safety, experience, product range, reputation. Natural Cycles comes out ahead on value.

Is Hims & Hers or Natural Cycles cheaper?

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Hims & Hers has the lower starting price (from $11/mo vs $12.5/mo for Natural Cycles). Starting prices are for the cheapest treatment each offers — compare the specific treatment you need, and check what each price includes.

What do Hims & Hers and Natural Cycles both offer?

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Both platforms treat Women's Health. Hims & Hers covers 7 treatment categories total and Natural Cycles covers 1.

Still deciding?

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