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Hims & Hers vs Oova: Which Is Better?

Head-to-head comparison of Hims & Hers and Oova based on our independent scoring across trust, value, experience, product range, and reputation — plus real pricing for the treatments they both offer.

Our Verdict

Hims & Hers scores higher overall in our independent evaluation (77.5/100 vs 56/100), leading on trust & safety, value, experience, product range, reputation.

78
Hims & Hers
Very Good

The largest publicly traded D2C telehealth platform, offering treatments across hair loss, ED, mental health, skincare, and weight loss.

Visit Hims & Hers
56
Oova
Fair

At-home urine hormone-tracking kit that quantifies LH, estrogen and progesterone metabolites via a phone app, for fertility and perimenopause; no in-house prescribing.

Visit Oova

Score Breakdown

DimensionHims & HersOova
Overall Score77.5/100 ✓56/100
Trust & Safety30%75/100 ✓62/100
Value25%70/100 ✓56/100
Experience20%85/100 ✓58/100
Product Range15%90/100 ✓42/100
Reputation10%70/100 ✓55/100

At a Glance

Founded20172017
HeadquartersSan Francisco, CANew York, NY
Publicly tradedYes (HIMS)No
Treatment categories71
Treatments listed113
Starting price$11/mo$99/mo

Pricing Where They Compete

Prices shown are based on our most recent research and may not reflect current pricing. Telehealth providers update their pricing frequently. Always verify pricing directly with the provider before purchasing.

CategoryHims & HersOova
Women's Health—$99
Oova Membership (discounted kits + expert consults)

Hims & Hers

+Widest treatment category coverage of any D2C telehealth brand
+Vertically integrated pharmacy keeps costs down and shipping fast
+Publicly traded with transparent financials
−Compounded GLP-1 programs being phased out after Novo Nordisk deal
−Subscription auto-renewal complaints common on Reddit
−Customer support response times vary
Read the full Hims & Hers review →

Oova

+Quantitative readings of three hormones (LH, E3G, PdG) versus the yes/no results of standard ovulation strips
+Results can be shared in real time with a patient's own clinician through a HIPAA-compliant provider dashboard
+Kits are FSA/HSA eligible, with posted one-time and recurring pricing
−No prescribing or diagnosis; membership consults are with 'experts' rather than a clearly defined treating clinician
−App reportedly blocks scans outside its calculated testing window, which can leave paid strips unusable
−At roughly $129-$159 per cycle kit, ongoing tracking costs substantially more than basic ovulation strips
Read the full Oova review →

Hims & Hers vs Oova — FAQ

Is Hims & Hers better than Oova?

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Hims & Hers scores higher overall in our independent evaluation (77.5/100 vs 56/100), leading on trust & safety, value, experience, product range, reputation.

Is Hims & Hers or Oova cheaper?

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Hims & Hers has the lower starting price (from $11/mo vs $99/mo for Oova). Starting prices are for the cheapest treatment each offers — compare the specific treatment you need, and check what each price includes.

What do Hims & Hers and Oova both offer?

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Both platforms treat Women's Health. Hims & Hers covers 7 treatment categories total and Oova covers 1.

Still deciding?

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