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InsideTracker vs Paloma Health: Which Is Better?

Head-to-head comparison of InsideTracker and Paloma Health based on our independent scoring across trust, value, experience, product range, and reputation — plus real pricing for the treatments they both offer.

Our Verdict

InsideTracker scores higher overall in our independent evaluation (58.4/100 vs 57.7/100), leading on trust & safety, experience, reputation. Paloma Health comes out ahead on value, product range.

58

Biomarker-analytics platform selling Quest-drawn blood panels plus an annual membership that turns results into nutrition, supplement and lifestyle recommendations; no prescribing.

Visit InsideTracker
58

A niche telehealth brand built specifically around hypothyroidism and Hashimoto's care, pairing at-home lab testing with endocrinology-informed treatment.

Visit Paloma Health

Score Breakdown

DimensionInsideTrackerPaloma Health
Overall Score58.4/100 ✓57.7/100
Trust & Safety30%66/100 ✓58/100
Value25%50/10062/100 ✓
Experience20%62/100 ✓55/100
Product Range15%50/10055/100 ✓
Reputation10%62/100 ✓55/100

At a Glance

Founded20092018
HeadquartersCambridge, MANew York, NY
Publicly tradedNoNo
Treatment categories22
Treatments listed23
Starting price$12/mo$20/mo

Pricing Where They Compete

Prices shown are based on our most recent research and may not reflect current pricing. Telehealth providers update their pricing frequently. Always verify pricing directly with the provider before purchasing.

CategoryInsideTrackerPaloma Health
Primary Care$12
InsideTracker Membership ($149/year)
$75–$99
At-Home Thyroid Test Kit

InsideTracker

+Published pricing, with blood draws at Quest Diagnostics locations nationwide and a mobile-draw option
+Ultimate panel spans roughly 40-50 biomarkers across 10 healthspan categories with a longitudinal dashboard for repeat testing
+More than 15 years of operating history, with HSA/FSA eligibility via Truemed
−No clinician consults or prescriptions; results are informational and must be taken to one's own doctor for treatment
−Mandatory $149/year auto-renewing membership on top of per-test fees; quarterly Ultimate testing runs roughly $1,500/year
−Trustpilot complaints cite unexpected renewal charges and legacy lifetime-access users being pushed into the paid membership
Read the full InsideTracker review →

Paloma Health

+Narrow clinical focus on hypothyroidism/Hashimoto's with endocrinologist-informed care teams and integrated at-home lab testing, nutritionist visits, and medication management in one program.
+Transparent flat membership pricing ($20/mo billed $240/yr) that bundles two test kits and two visits per year.
+One of the only brands to specialize specifically in DTC thyroid care rather than treating it as one line item among many.
−Trustpilot rating is weak (2.6/5, though based on a very small sample of 4 reviews) with recurring complaints of care that didn't match advertised 'integrative'/'holistic' positioning.
−At least one reported case of a patient with clearly abnormal labs (TSH of 58) alleging the prescribing clinician disregarded their reported symptoms before prescribing a medication that caused adverse reactions — a serious quality-of-care concern for a specialty-clinical brand.
−Reviewers report membership fees and per-visit charges stacking in ways that felt like hidden costs.
Read the full Paloma Health review →

InsideTracker vs Paloma Health — FAQ

Is InsideTracker better than Paloma Health?

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InsideTracker scores higher overall in our independent evaluation (58.4/100 vs 57.7/100), leading on trust & safety, experience, reputation. Paloma Health comes out ahead on value, product range.

Is InsideTracker or Paloma Health cheaper?

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InsideTracker has the lower starting price (from $12/mo vs $20/mo for Paloma Health). Starting prices are for the cheapest treatment each offers — compare the specific treatment you need, and check what each price includes.

What do InsideTracker and Paloma Health both offer?

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Both platforms treat Primary Care. InsideTracker covers 2 treatment categories total and Paloma Health covers 2.

Still deciding?

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