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Joi + Blokes vs Natural Cycles: Which Is Better?

Head-to-head comparison of Joi + Blokes and Natural Cycles based on our independent scoring across trust, value, experience, product range, and reputation — plus real pricing for the treatments they both offer.

Our Verdict

Joi + Blokes scores higher overall in our independent evaluation (74.6/100 vs 67.4/100), leading on value, experience, product range, reputation. Natural Cycles has the lower entry price (from $12.5/mo vs $59/mo), so the better value depends on which treatment you need.

75

Combined men's and women's hormone-health telehealth brand offering TRT, BHRT, GLP-1 weight loss, peptide/longevity add-ons, and sexual-health treatment with no membership or consult fees.

Visit Joi + Blokes
67

FDA-cleared, hormone-free digital contraceptive that uses temperature data from a thermometer or wearable to flag fertile days; it involves no clinician or prescription.

Visit Natural Cycles

Score Breakdown

DimensionJoi + BlokesNatural Cycles
Overall Score74.6/100 ✓67.4/100
Trust & Safety30%70/10070/100
Value25%78/100 ✓76/100
Experience20%78/100 ✓72/100
Product Range15%80/100 ✓45/100
Reputation10%65/100 ✓62/100

At a Glance

Founded—2013
Headquarters—Stockholm, Sweden
Publicly tradedNoNo
Treatment categories61
Treatments listed61
Starting price$59/mo$12.5/mo

Pricing Where They Compete

Prices shown are based on our most recent research and may not reflect current pricing. Telehealth providers update their pricing frequently. Always verify pricing directly with the provider before purchasing.

CategoryJoi + BlokesNatural Cycles
Women's Health—$12.5
NC° Birth Control (annual plan incl. NC° Band)

Joi + Blokes

+No stated membership or consultation fees, with hormone and lab-panel pricing published upfront ($99/mo TRT, $59/mo BHRT, $149-$399 panels)
+Highest Trustpilot average in this comparison set (4.6/5, 1,421 reviews), with consistent praise for provider attentiveness and personalized dosing
+Single platform spans both men's and women's hormone, weight-loss, and sexual-health lines plus longevity/peptide add-ons, giving broad cross-category reach
−Billing complaints: charges reported as misaligned with what providers actually prescribed, with slow resolution
−Order and shipment tracking described by patients as opaque, with support limited mainly to email and slow phone access
−Checkout is reported to block removing a saved payment method without first adding a replacement
Read the full Joi + Blokes review →

Natural Cycles

+Only FDA-cleared digital contraceptive (Class II De Novo, 2018), with no hormones or side effects
+Low all-in cost: about $150/year including the NC° Band wearable, HSA/FSA-eligible
+Works with existing wearables (Oura, Apple Watch Series 8+, Garmin) and switches between contraception, conception, pregnancy, postpartum and perimenopause modes at no extra charge
−Typical-use effectiveness is 93%, below IUDs and implants, and depends on daily measurement and abstaining or using protection on fertile days
−No clinician involvement or prescription options; not a substitute for a birth-control prescriber
−December 2025 class action alleges reproductive-health data was shared with third-party trackers without consent
Read the full Natural Cycles review →

Joi + Blokes vs Natural Cycles — FAQ

Is Joi + Blokes better than Natural Cycles?

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Joi + Blokes scores higher overall in our independent evaluation (74.6/100 vs 67.4/100), leading on value, experience, product range, reputation. Natural Cycles has the lower entry price (from $12.5/mo vs $59/mo), so the better value depends on which treatment you need.

Is Joi + Blokes or Natural Cycles cheaper?

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Natural Cycles has the lower starting price (from $12.5/mo vs $59/mo for Joi + Blokes). Starting prices are for the cheapest treatment each offers — compare the specific treatment you need, and check what each price includes.

What do Joi + Blokes and Natural Cycles both offer?

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Both platforms treat Women's Health. Joi + Blokes covers 6 treatment categories total and Natural Cycles covers 1.

Still deciding?

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