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Josie vs Willow: Which Is Better?

Head-to-head comparison of Josie and Willow based on our independent scoring across trust, value, experience, product range, and reputation — plus real pricing for the treatments they both offer.

Our Verdict

Josie scores higher overall in our independent evaluation (57.6/100 vs 51.9/100), leading on trust & safety, value, product range, reputation. Willow comes out ahead on experience.

58
Josie
Fair

Small menopause-focused telehealth brand selling compounded and branded GLP-1s, microdose GLP-1 maintenance plans and estradiol/progesterone HRT at flat published prices.

Visit Josie
52
Willow
Below Average

Women-focused compounded GLP-1 telehealth brand operating in a limited number of states, tied to a National Advertising Division referral over its marketing claims.

Visit Willow

Score Breakdown

DimensionJosieWillow
Overall Score57.6/100 ✓51.9/100
Trust & Safety30%50/100 ✓48/100
Value25%70/100 ✓52/100
Experience20%58/10062/100 ✓
Product Range15%60/100 ✓55/100
Reputation10%45/100 ✓38/100

At a Glance

Founded——
Headquarters——
Publicly tradedNoNo
Treatment categories32
Treatments listed72
Starting price$90/mo$299/mo

Pricing Where They Compete

Prices shown are based on our most recent research and may not reflect current pricing. Telehealth providers update their pricing frequently. Always verify pricing directly with the provider before purchasing.

CategoryJosieWillow
Women's Health——
Weight Loss / GLP-1$189
Microdose GLP-1 Maintenance (semaglutide or tirzepatide)
$299
Compounded Semaglutide

Josie

+Flat pricing at any dose, published before intake: compounded semaglutide $249/mo ($194/mo prepaid annually), tirzepatide $349/mo ($233/mo annually)
+Offers injectable, oral ODT and microdose ($189/mo) GLP-1 formats alongside HRT in one women's-midlife intake
+Names its lead clinician (Dr. Ana Lisa Carr, MD, board-certified in family medicine) and says it serves all 50 states
−FDA warning letter (Feb 20, 2026) for misbranded compounded semaglutide/tirzepatide marketing
−White-label setup: Josie is a trade name of One Eleven Nutrition LLC on the CareValidate platform, and its terms say it doesn't control provider decisions
−An $80 consultation fee applies if a provider approves a plan and the patient declines medication, and filled orders are non-refundable
Read the full Josie review →

Willow

+Women-focused positioning with unlimited doctor access included in plan price
+Reviewers highlight responsive, board-certified doctors and simple onboarding
+Some patients report substantial results (e.g., 65 lbs in three months)
−Reportedly referred by the National Advertising Division to state attorneys general (Dec 2025) over advertising claims — unverified independently this cycle, needs manual confirmation
−Service limited to a narrow footprint (reportedly ~12 states), well below most national competitors
−Pricing ($299-399/mo starting) runs higher than several direct compounded-GLP-1 competitors
Read the full Willow review →

Josie vs Willow — FAQ

Is Josie better than Willow?

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Josie scores higher overall in our independent evaluation (57.6/100 vs 51.9/100), leading on trust & safety, value, product range, reputation. Willow comes out ahead on experience.

Is Josie or Willow cheaper?

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Josie has the lower starting price (from $90/mo vs $299/mo for Willow). Starting prices are for the cheapest treatment each offers — compare the specific treatment you need, and check what each price includes.

What do Josie and Willow both offer?

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Both platforms treat Women's Health, Weight Loss / GLP-1. Josie covers 3 treatment categories total and Willow covers 2.

Still deciding?

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