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Lemonaid Health vs Paloma Health: Which Is Better?

Head-to-head comparison of Lemonaid Health and Paloma Health based on our independent scoring across trust, value, experience, product range, and reputation — plus real pricing for the treatments they both offer.

Our Verdict

Lemonaid Health scores higher overall in our independent evaluation (66.1/100 vs 57.7/100), leading on trust & safety, value, experience, product range.

66

A long-running, broad-scope telehealth generalist now operating under new nonprofit ownership following 23andMe's 2025 bankruptcy.

Visit Lemonaid Health
58

A niche telehealth brand built specifically around hypothyroidism and Hashimoto's care, pairing at-home lab testing with endocrinology-informed treatment.

Visit Paloma Health

Score Breakdown

DimensionLemonaid HealthPaloma Health
Overall Score66.1/100 ✓57.7/100
Trust & Safety30%62/100 ✓58/100
Value25%68/100 ✓62/100
Experience20%65/100 ✓55/100
Product Range15%80/100 ✓55/100
Reputation10%55/10055/100

At a Glance

Founded20132018
HeadquartersSan Francisco, CANew York, NY
Publicly tradedNoNo
Treatment categories42
Treatments listed53
Starting price$10/mo$20/mo

Pricing Where They Compete

Prices shown are based on our most recent research and may not reflect current pricing. Telehealth providers update their pricing frequently. Always verify pricing directly with the provider before purchasing.

CategoryLemonaid HealthPaloma Health
Primary Care$25–$49
Primary Care Visit (Common Conditions)
$75–$99
At-Home Thyroid Test Kit

Lemonaid Health

+Broad national telehealth generalist spanning sexual health, weight loss, hair loss, mental health, women's health and primary care under one account.
+Low-friction ED pricing: a single $25 consult covers up to 12 refills, with generic medication priced from $2/pill.
+More than a decade of operating history (founded 2013) with an established patient base and four regional medical groups providing licensed physician coverage.
−Ownership in flux: 23andMe acquired Lemonaid for roughly $400M in 2021, then filed for bankruptcy in 2025 and sold it to nonprofit TTAM Research Institute for approximately $10M — patients have no visibility into whether care continuity, medical staffing, or data handling changed under the new owner.
−Full pricing for most services beyond the advertised ED and GLP-1 offers is not published and only appears after intake.
−Trustpilot reviews cite inconsistent provider conduct, including reports of rude or dismissive clinicians and at least one unexplained prescription refusal for a long-term patient.
Read the full Lemonaid Health review →

Paloma Health

+Narrow clinical focus on hypothyroidism/Hashimoto's with endocrinologist-informed care teams and integrated at-home lab testing, nutritionist visits, and medication management in one program.
+Transparent flat membership pricing ($20/mo billed $240/yr) that bundles two test kits and two visits per year.
+One of the only brands to specialize specifically in DTC thyroid care rather than treating it as one line item among many.
−Trustpilot rating is weak (2.6/5, though based on a very small sample of 4 reviews) with recurring complaints of care that didn't match advertised 'integrative'/'holistic' positioning.
−At least one reported case of a patient with clearly abnormal labs (TSH of 58) alleging the prescribing clinician disregarded their reported symptoms before prescribing a medication that caused adverse reactions — a serious quality-of-care concern for a specialty-clinical brand.
−Reviewers report membership fees and per-visit charges stacking in ways that felt like hidden costs.
Read the full Paloma Health review →

Lemonaid Health vs Paloma Health — FAQ

Is Lemonaid Health better than Paloma Health?

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Lemonaid Health scores higher overall in our independent evaluation (66.1/100 vs 57.7/100), leading on trust & safety, value, experience, product range.

Is Lemonaid Health or Paloma Health cheaper?

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Lemonaid Health has the lower starting price (from $10/mo vs $20/mo for Paloma Health). Starting prices are for the cheapest treatment each offers — compare the specific treatment you need, and check what each price includes.

What do Lemonaid Health and Paloma Health both offer?

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Both platforms treat Primary Care. Lemonaid Health covers 4 treatment categories total and Paloma Health covers 2.

Still deciding?

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