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Lemonaid Health vs Winona: Which Is Better?

Head-to-head comparison of Lemonaid Health and Winona based on our independent scoring across trust, value, experience, product range, and reputation — plus real pricing for the treatments they both offer.

Our Verdict

Winona scores higher overall in our independent evaluation (74.5/100 vs 66.1/100), leading on trust & safety, value, experience, reputation. Lemonaid Health comes out ahead on product range.

66

A long-running, broad-scope telehealth generalist now operating under new nonprofit ownership following 23andMe's 2025 bankruptcy.

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75
Winona
Good

Women-focused telehealth delivering personalized bioidentical hormone replacement therapy for menopause, with in-house compounding pharmacies across 33 states.

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Score Breakdown

DimensionLemonaid HealthWinona
Overall Score66.1/10074.5/100 ✓
Trust & Safety30%62/10070/100 ✓
Value25%68/10075/100 ✓
Experience20%65/10085/100 ✓
Product Range15%80/100 ✓65/100
Reputation10%55/10080/100 ✓

At a Glance

Founded20132020
HeadquartersSan Francisco, CAAustin, TX
Publicly tradedNoNo
Treatment categories45
Treatments listed511
Starting price$10/mo$9/mo

Pricing Where They Compete

Prices shown are based on our most recent research and may not reflect current pricing. Telehealth providers update their pricing frequently. Always verify pricing directly with the provider before purchasing.

CategoryLemonaid HealthWinona
Sexual Health$25–$90
ED Treatment (Sildenafil/Tadalafil)
$79
Sildenafil Arousal Cream
Hair Loss$10–$25
Hair Loss Treatment (Finasteride)
$50
Minoxidil Hair Serum

Lemonaid Health

+Broad national telehealth generalist spanning sexual health, weight loss, hair loss, mental health, women's health and primary care under one account.
+Low-friction ED pricing: a single $25 consult covers up to 12 refills, with generic medication priced from $2/pill.
+More than a decade of operating history (founded 2013) with an established patient base and four regional medical groups providing licensed physician coverage.
−Ownership in flux: 23andMe acquired Lemonaid for roughly $400M in 2021, then filed for bankruptcy in 2025 and sold it to nonprofit TTAM Research Institute for approximately $10M — patients have no visibility into whether care continuity, medical staffing, or data handling changed under the new owner.
−Full pricing for most services beyond the advertised ED and GLP-1 offers is not published and only appears after intake.
−Trustpilot reviews cite inconsistent provider conduct, including reports of rude or dismissive clinicians and at least one unexplained prescription refusal for a long-term patient.
Read the full Lemonaid Health review →

Winona

+Vertically integrated: in-house compounding pharmacies, proprietary EHR, employed physicians
+Strong patient satisfaction: 4.6/5 Trustpilot with 6,000+ reviews, 80% report symptom relief in 3 months
+Accessible pricing: $54-$149/mo for core HRT with free consultations and shipping
−No insurance billing — entirely out-of-pocket (though HSA/FSA accepted)
−No blood work or lab testing required before or during treatment — a clinical concern
−Limited to 33 US states and Puerto Rico — unavailable in 17 states
Read the full Winona review →

Lemonaid Health vs Winona — FAQ

Is Lemonaid Health better than Winona?

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Winona scores higher overall in our independent evaluation (74.5/100 vs 66.1/100), leading on trust & safety, value, experience, reputation. Lemonaid Health comes out ahead on product range.

Is Lemonaid Health or Winona cheaper?

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Winona has the lower starting price (from $9/mo vs $10/mo for Lemonaid Health). Starting prices are for the cheapest treatment each offers — compare the specific treatment you need, and check what each price includes.

What do Lemonaid Health and Winona both offer?

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Both platforms treat Sexual Health, Hair Loss. Lemonaid Health covers 4 treatment categories total and Winona covers 5.

Still deciding?

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