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Measured vs Noom: Which Is Better?

Head-to-head comparison of Measured and Noom based on our independent scoring across trust, value, experience, product range, and reputation — plus real pricing for the treatments they both offer.

Our Verdict

Measured scores higher overall in our independent evaluation (73/100 vs 59.8/100), leading on trust & safety, value, experience, product range, reputation. Noom has the lower entry price (from $17/mo vs $79/mo), so the better value depends on which treatment you need.

73

Measured is a New York-based, Y Combinator-backed weight-loss telehealth platform that prescribes branded and compounded GLP-1s, handles insurance prior authorizations, and adds dietitian counseling.

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60
Noom
Fair

Psychology-driven digital weight management platform combining behavioral coaching with GLP-1 medication prescribing, valued at $3.7B.

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Score Breakdown

DimensionMeasuredNoom
Overall Score73/100 ✓59.8/100
Trust & Safety30%72/100 ✓65/100
Value25%74/100 ✓60/100
Experience20%76/100 ✓70/100
Product Range15%74/100 ✓35/100
Reputation10%66/100 ✓60/100

At a Glance

Founded20212008
HeadquartersNew York, NYPrinceton, NJ
Publicly tradedNoNo
Treatment categories22
Treatments listed118
Starting price$79/mo$17/mo

Pricing Where They Compete

Prices shown are based on our most recent research and may not reflect current pricing. Telehealth providers update their pricing frequently. Always verify pricing directly with the provider before purchasing.

CategoryMeasuredNoom
Weight Loss / GLP-1$119
Compounded Semaglutide
$17–$43
Noom Weight (Behavioral Only)

Measured

+Handles insurance benefit checks and prior authorizations for branded GLP-1s, and also offers cash pay (Wegovy pill $149–299, Zepbound $299–449 plus membership)
+Registered Dietitian nutrition counseling available and usually billed to the patient's insurance
+Strong review record: 4.9/5 across about 600 Trustpilot reviews, with only 2% 1-star
−Available in only 26 states and only to adults aged 18–65
−Branded programs stack a monthly membership ($49 promotional, $129 list) on top of separately billed medication
−No refunds once a billing period has started, including for side effects or intolerance
Read the full Measured review →

Noom

+Best-in-class behavioral change platform with published clinical backing and 4.7-star App Store rating
+Multiple GLP-1 price tiers including unique microdose program from $49/mo
+Strong brand recognition: $3.7B valuation, 18 years of operation, backed by Sequoia/Silver Lake
−$56M class action settlement over autorenewal/cancellation practices; BBB 'D' rating with 1,200+ complaints
−Coaching quality criticized as automated/templated rather than personalized
−Microdose tiers are priced per-plan rather than flat, so the advertised low price is not the price most patients pay
Read the full Noom review →

Measured vs Noom — FAQ

Is Measured better than Noom?

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Measured scores higher overall in our independent evaluation (73/100 vs 59.8/100), leading on trust & safety, value, experience, product range, reputation. Noom has the lower entry price (from $17/mo vs $79/mo), so the better value depends on which treatment you need.

Is Measured or Noom cheaper?

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Noom has the lower starting price (from $17/mo vs $79/mo for Measured). Starting prices are for the cheapest treatment each offers — compare the specific treatment you need, and check what each price includes.

What do Measured and Noom both offer?

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Both platforms treat Weight Loss / GLP-1. Measured covers 2 treatment categories total and Noom covers 2.

Still deciding?

Measured alternativesNoom alternativesTake the Match Quiz