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Natural Cycles vs Willow: Which Is Better?

Head-to-head comparison of Natural Cycles and Willow based on our independent scoring across trust, value, experience, product range, and reputation — plus real pricing for the treatments they both offer.

Our Verdict

Natural Cycles scores higher overall in our independent evaluation (67.4/100 vs 51.9/100), leading on trust & safety, value, experience, reputation. Willow comes out ahead on product range.

67

FDA-cleared, hormone-free digital contraceptive that uses temperature data from a thermometer or wearable to flag fertile days; it involves no clinician or prescription.

Visit Natural Cycles
52
Willow
Below Average

Women-focused compounded GLP-1 telehealth brand operating in a limited number of states, tied to a National Advertising Division referral over its marketing claims.

Visit Willow

Score Breakdown

DimensionNatural CyclesWillow
Overall Score67.4/100 ✓51.9/100
Trust & Safety30%70/100 ✓48/100
Value25%76/100 ✓52/100
Experience20%72/100 ✓62/100
Product Range15%45/10055/100 ✓
Reputation10%62/100 ✓38/100

At a Glance

Founded2013—
HeadquartersStockholm, Sweden—
Publicly tradedNoNo
Treatment categories12
Treatments listed12
Starting price$12.5/mo$299/mo

Pricing Where They Compete

Prices shown are based on our most recent research and may not reflect current pricing. Telehealth providers update their pricing frequently. Always verify pricing directly with the provider before purchasing.

CategoryNatural CyclesWillow
Women's Health$12.5
NC° Birth Control (annual plan incl. NC° Band)
—

Natural Cycles

+Only FDA-cleared digital contraceptive (Class II De Novo, 2018), with no hormones or side effects
+Low all-in cost: about $150/year including the NC° Band wearable, HSA/FSA-eligible
+Works with existing wearables (Oura, Apple Watch Series 8+, Garmin) and switches between contraception, conception, pregnancy, postpartum and perimenopause modes at no extra charge
−Typical-use effectiveness is 93%, below IUDs and implants, and depends on daily measurement and abstaining or using protection on fertile days
−No clinician involvement or prescription options; not a substitute for a birth-control prescriber
−December 2025 class action alleges reproductive-health data was shared with third-party trackers without consent
Read the full Natural Cycles review →

Willow

+Women-focused positioning with unlimited doctor access included in plan price
+Reviewers highlight responsive, board-certified doctors and simple onboarding
+Some patients report substantial results (e.g., 65 lbs in three months)
−Reportedly referred by the National Advertising Division to state attorneys general (Dec 2025) over advertising claims — unverified independently this cycle, needs manual confirmation
−Service limited to a narrow footprint (reportedly ~12 states), well below most national competitors
−Pricing ($299-399/mo starting) runs higher than several direct compounded-GLP-1 competitors
Read the full Willow review →

Natural Cycles vs Willow — FAQ

Is Natural Cycles better than Willow?

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Natural Cycles scores higher overall in our independent evaluation (67.4/100 vs 51.9/100), leading on trust & safety, value, experience, reputation. Willow comes out ahead on product range.

Is Natural Cycles or Willow cheaper?

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Natural Cycles has the lower starting price (from $12.5/mo vs $299/mo for Willow). Starting prices are for the cheapest treatment each offers — compare the specific treatment you need, and check what each price includes.

What do Natural Cycles and Willow both offer?

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Both platforms treat Women's Health. Natural Cycles covers 1 treatment category total and Willow covers 2.

Still deciding?

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