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Noom vs Winona: Which Is Better?

Head-to-head comparison of Noom and Winona based on our independent scoring across trust, value, experience, product range, and reputation — plus real pricing for the treatments they both offer.

Our Verdict

Winona scores higher overall in our independent evaluation (74.5/100 vs 59.8/100), leading on trust & safety, value, experience, product range, reputation.

60
Noom
Fair

Psychology-driven digital weight management platform combining behavioral coaching with GLP-1 medication prescribing, valued at $3.7B.

Visit Noom
75
Winona
Good

Women-focused telehealth delivering personalized bioidentical hormone replacement therapy for menopause, with in-house compounding pharmacies across 33 states.

Visit Winona

Score Breakdown

DimensionNoomWinona
Overall Score59.8/10074.5/100 ✓
Trust & Safety30%65/10070/100 ✓
Value25%60/10075/100 ✓
Experience20%70/10085/100 ✓
Product Range15%35/10065/100 ✓
Reputation10%60/10080/100 ✓

At a Glance

Founded20082020
HeadquartersPrinceton, NJAustin, TX
Publicly tradedNoNo
Treatment categories25
Treatments listed811
Starting price$17/mo$9/mo

Pricing Where They Compete

Prices shown are based on our most recent research and may not reflect current pricing. Telehealth providers update their pricing frequently. Always verify pricing directly with the provider before purchasing.

CategoryNoomWinona
Hormone Therapy$69–$149
Noom HRTRx (Menopause Hormone Therapy)
$9
DHEA Capsules

Noom

+Best-in-class behavioral change platform with published clinical backing and 4.7-star App Store rating
+Multiple GLP-1 price tiers including unique microdose program at $199/mo
+Strong brand recognition: $3.7B valuation, 18 years of operation, backed by Sequoia/Silver Lake
−$56M class action settlement over autorenewal/cancellation practices; BBB 'D' rating with 1,200+ complaints
−Coaching quality criticized as automated/templated rather than personalized
−No compounded tirzepatide option — limiting for patients wanting dual-agonist mechanism
Read the full Noom review →

Winona

+Vertically integrated: in-house compounding pharmacies, proprietary EHR, employed physicians
+Strong patient satisfaction: 4.6/5 Trustpilot with 6,000+ reviews, 80% report symptom relief in 3 months
+Accessible pricing: $54-$149/mo for core HRT with free consultations and shipping
−No insurance billing — entirely out-of-pocket (though HSA/FSA accepted)
−No blood work or lab testing required before or during treatment — a clinical concern
−Limited to 33 US states and Puerto Rico — unavailable in 17 states
Read the full Winona review →

Noom vs Winona — FAQ

Is Noom better than Winona?

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Winona scores higher overall in our independent evaluation (74.5/100 vs 59.8/100), leading on trust & safety, value, experience, product range, reputation.

Is Noom or Winona cheaper?

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Winona has the lower starting price (from $9/mo vs $17/mo for Noom). Starting prices are for the cheapest treatment each offers — compare the specific treatment you need, and check what each price includes.

What do Noom and Winona both offer?

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Both platforms treat Hormone Therapy. Noom covers 2 treatment categories total and Winona covers 5.

Still deciding?

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