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Nu Image Medical vs Oova: Which Is Better?

Head-to-head comparison of Nu Image Medical and Oova based on our independent scoring across trust, value, experience, product range, and reputation — plus real pricing for the treatments they both offer.

Our Verdict

Nu Image Medical scores higher overall in our independent evaluation (70.5/100 vs 56/100), leading on trust & safety, value, experience, product range, reputation.

71

Nu Image Medical is a Tampa-based cash-pay telehealth veteran (founded 2004, online since 2008) with a wide compounded catalog spanning GLP-1s, testosterone, peptides, and men's and women's sexual health.

Visit Nu Image Medical
56
Oova
Fair

At-home urine hormone-tracking kit that quantifies LH, estrogen and progesterone metabolites via a phone app, for fertility and perimenopause; no in-house prescribing.

Visit Oova

Score Breakdown

DimensionNu Image MedicalOova
Overall Score70.5/100 ✓56/100
Trust & Safety30%66/100 ✓62/100
Value25%74/100 ✓56/100
Experience20%62/100 ✓58/100
Product Range15%85/100 ✓42/100
Reputation10%70/100 ✓55/100

At a Glance

Founded20042017
HeadquartersTampa, FLNew York, NY
Publicly tradedNoNo
Treatment categories71
Treatments listed113
Starting price$3/mo$99/mo

Pricing Where They Compete

Prices shown are based on our most recent research and may not reflect current pricing. Telehealth providers update their pricing frequently. Always verify pricing directly with the provider before purchasing.

CategoryNu Image MedicalOova
Women's Health$84
Women's Sexual Health (compounded gel / estradiol vaginal cream)
$99
Oova Membership (discounted kits + expert consults)

Nu Image Medical

+Roughly 18 years of continuous online operation, far longer than most competitors in the category
+Low entry pricing published on-site: semaglutide from $99/mo (12-month supply), ED tablets from $3, enclomiphene from $80/mo
+One of the widest catalogs reviewed, spanning GLP-1s, testosterone, peptides, NAD+, hair loss, and women's sexual health (Addyi, estradiol cream, compounded gel)
−Strict all-sales-final policy with no refunds except for damaged product, plus explicit chargeback-contest language
−Headline GLP-1 price requires buying a 12-month supply; shorter-term pricing isn't shown before enrollment
−Reviewers report provider replies taking 6–8 days and little proactive follow-up
Read the full Nu Image Medical review →

Oova

+Quantitative readings of three hormones (LH, E3G, PdG) versus the yes/no results of standard ovulation strips
+Results can be shared in real time with a patient's own clinician through a HIPAA-compliant provider dashboard
+Kits are FSA/HSA eligible, with posted one-time and recurring pricing
−No prescribing or diagnosis; membership consults are with 'experts' rather than a clearly defined treating clinician
−App reportedly blocks scans outside its calculated testing window, which can leave paid strips unusable
−At roughly $129-$159 per cycle kit, ongoing tracking costs substantially more than basic ovulation strips
Read the full Oova review →

Nu Image Medical vs Oova — FAQ

Is Nu Image Medical better than Oova?

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Nu Image Medical scores higher overall in our independent evaluation (70.5/100 vs 56/100), leading on trust & safety, value, experience, product range, reputation.

Is Nu Image Medical or Oova cheaper?

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Nu Image Medical has the lower starting price (from $3/mo vs $99/mo for Oova). Starting prices are for the cheapest treatment each offers — compare the specific treatment you need, and check what each price includes.

What do Nu Image Medical and Oova both offer?

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Both platforms treat Women's Health. Nu Image Medical covers 7 treatment categories total and Oova covers 1.

Still deciding?

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