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Oova vs Willow: Which Is Better?

Head-to-head comparison of Oova and Willow based on our independent scoring across trust, value, experience, product range, and reputation — plus real pricing for the treatments they both offer.

Our Verdict

Oova scores higher overall in our independent evaluation (56/100 vs 51.9/100), leading on trust & safety, value, reputation. Willow comes out ahead on experience, product range.

56
Oova
Fair

At-home urine hormone-tracking kit that quantifies LH, estrogen and progesterone metabolites via a phone app, for fertility and perimenopause; no in-house prescribing.

Visit Oova
52
Willow
Below Average

Women-focused compounded GLP-1 telehealth brand operating in a limited number of states, tied to a National Advertising Division referral over its marketing claims.

Visit Willow

Score Breakdown

DimensionOovaWillow
Overall Score56/100 ✓51.9/100
Trust & Safety30%62/100 ✓48/100
Value25%56/100 ✓52/100
Experience20%58/10062/100 ✓
Product Range15%42/10055/100 ✓
Reputation10%55/100 ✓38/100

At a Glance

Founded2017—
HeadquartersNew York, NY—
Publicly tradedNoNo
Treatment categories12
Treatments listed32
Starting price$99/mo$299/mo

Pricing Where They Compete

Prices shown are based on our most recent research and may not reflect current pricing. Telehealth providers update their pricing frequently. Always verify pricing directly with the provider before purchasing.

CategoryOovaWillow
Women's Health$99
Oova Membership (discounted kits + expert consults)
—

Oova

+Quantitative readings of three hormones (LH, E3G, PdG) versus the yes/no results of standard ovulation strips
+Results can be shared in real time with a patient's own clinician through a HIPAA-compliant provider dashboard
+Kits are FSA/HSA eligible, with posted one-time and recurring pricing
−No prescribing or diagnosis; membership consults are with 'experts' rather than a clearly defined treating clinician
−App reportedly blocks scans outside its calculated testing window, which can leave paid strips unusable
−At roughly $129-$159 per cycle kit, ongoing tracking costs substantially more than basic ovulation strips
Read the full Oova review →

Willow

+Women-focused positioning with unlimited doctor access included in plan price
+Reviewers highlight responsive, board-certified doctors and simple onboarding
+Some patients report substantial results (e.g., 65 lbs in three months)
−Reportedly referred by the National Advertising Division to state attorneys general (Dec 2025) over advertising claims — unverified independently this cycle, needs manual confirmation
−Service limited to a narrow footprint (reportedly ~12 states), well below most national competitors
−Pricing ($299-399/mo starting) runs higher than several direct compounded-GLP-1 competitors
Read the full Willow review →

Oova vs Willow — FAQ

Is Oova better than Willow?

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Oova scores higher overall in our independent evaluation (56/100 vs 51.9/100), leading on trust & safety, value, reputation. Willow comes out ahead on experience, product range.

Is Oova or Willow cheaper?

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Oova has the lower starting price (from $99/mo vs $299/mo for Willow). Starting prices are for the cheapest treatment each offers — compare the specific treatment you need, and check what each price includes.

What do Oova and Willow both offer?

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Both platforms treat Women's Health. Oova covers 1 treatment category total and Willow covers 2.

Still deciding?

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