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Shameless Care vs Winona: Which Is Better?

Head-to-head comparison of Shameless Care and Winona based on our independent scoring across trust, value, experience, product range, and reputation — plus real pricing for the treatments they both offer.

Our Verdict

Winona scores higher overall in our independent evaluation (74.5/100 vs 66/100), leading on trust & safety, value, experience, reputation. Shameless Care comes out ahead on product range.

66

Shameless Care is an Illinois sexual-health telehealth company selling ED and female-arousal medications, comprehensive STI testing, DoxyPEP and UTI/BV/yeast treatment as one-time purchases.

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75
Winona
Good

Women-focused telehealth delivering personalized bioidentical hormone replacement therapy for menopause, with in-house compounding pharmacies across 33 states.

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Score Breakdown

DimensionShameless CareWinona
Overall Score66/10074.5/100 ✓
Trust & Safety30%68/10070/100 ✓
Value25%68/10075/100 ✓
Experience20%66/10085/100 ✓
Product Range15%66/100 ✓65/100
Reputation10%55/10080/100 ✓

At a Glance

Founded20222020
HeadquartersSt. Charles, ILAustin, TX
Publicly tradedNoNo
Treatment categories45
Treatments listed1012
Starting price$63/mo$9/mo

Pricing Where They Compete

Prices shown are based on our most recent research and may not reflect current pricing. Telehealth providers update their pricing frequently. Always verify pricing directly with the provider before purchasing.

CategoryShameless CareWinona
Sexual Health$99–$199
DoxyPEP
$79
Sildenafil Arousal Cream (per order, not monthly)
Women's Health$63
UTI / BV / Yeast Infection Treatment
$9
DHEA Capsules

Shameless Care

+One-time purchases with no auto-renewal, which avoids the recurring-charge complaints common in the category
+Every price is posted on the site, all-in with consult, prescription and shipping (e.g. UTI treatment $63, Shameless Duo from $130)
+Covers men's and women's sexual health, including STI testing, DoxyPEP, herpes suppression and female arousal treatments, which most ED-focused brands don't
−Two of its three named partner pharmacies (Curexa, Belmar) received FDA compounding warning letters in 2023
−Review evidence is mostly the brand's own on-site testimonials; little independent Trustpilot or Reddit footprint
−Compounded ED troches cost about $7–11 per dose, well above generic sildenafil or tadalafil tablets
Read the full Shameless Care review →

Winona

+Vertically integrated: in-house compounding pharmacies, proprietary EHR, employed physicians
+Strong patient satisfaction: 4.6/5 Trustpilot with 6,000+ reviews, 80% report symptom relief in 3 months
+Accessible pricing: $54-$149/mo for core HRT with free consultations and shipping
−Billing runs every 28 days on monthly supplies, which is 13 charges a year rather than 12
−Six of the hormone products and DHEA are advertised as a 'from' price, with dose-level pricing visible only after an intake, so the figures here are floors rather than what most patients pay
−No insurance billing — entirely out-of-pocket (though HSA/FSA accepted)
Read the full Winona review →

Shameless Care vs Winona — FAQ

Is Shameless Care better than Winona?

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Winona scores higher overall in our independent evaluation (74.5/100 vs 66/100), leading on trust & safety, value, experience, reputation. Shameless Care comes out ahead on product range.

Is Shameless Care or Winona cheaper?

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Winona has the lower starting price (from $9/mo vs $63/mo for Shameless Care). Starting prices are for the cheapest treatment each offers — compare the specific treatment you need, and check what each price includes.

What do Shameless Care and Winona both offer?

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Both platforms treat Sexual Health, Women's Health. Shameless Care covers 4 treatment categories total and Winona covers 5.

Still deciding?

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