Fridays renames its sale each season as the price stays the same

The Fridays pricing page advertised a seasonal sale at every point we observed between March and September. Across seven Internet Archive captures spanning six months, the banner rotated from "New Year Sale" to "Spring Sale" to "Summer Sale" to "Fall Sale," and the prices underneath it did not move.

What happened

We pulled the Internet Archive's capture index for joinfridays.com/pricing and opened all seven distinct capture dates between March 1 and September 20, 2026. The banner at the top of the page read, verbatim: "NEW YEAR SALE: Save Up to 50% OFF Retail!" on March 7 and March 9; "SPRING SALE: Save Up to 50% OFF Retail!" on April 22, May 3 and June 11; "SUMMER SALE: Save Up to 50% OFF Retail!" on August 8; and "FALL SALE: Save Up to 50% OFF Retail!" on September 16. The live page, viewed in a browser on September 19, still read "FALL SALE."

The pricing table on that page was identical in all seven captures and on the live page. The compounded semaglutide row read "Compounded GLP-1 (Contains: Semaglutide) — Starting at $150 /mo," with the qualifier "Paid annually, delivered monthly" and, immediately below it, "($249/mo for month-to-month plan)." The compounded tirzepatide row read "Starting at $240 /mo" and "($359/mo for month-to-month plan)." Those figures are unchanged at all seven observed points. The table markup also carries a fourth, hidden block, a struck-through "$249" against "$199 / month to month plan", present in every capture but set to display only for a split-test variant, so some visitors may have been shown $199 rather than $249 month to month.

Higher up the page, Fridays advertises a lower figure. The hero headline read "Now as Low as $117/mo" in every capture, under a line reading "NEW YEAR SPECIAL: LOWEST PRICE EVER!" in March and "FALL SPECIAL: LOWEST PRICE EVER!" in September — the same claim, with the season swapped. The semaglutide product card showed "Starting at $117 /mo" against a struck-through "$279/mo," beside the text "SAVE 58% use code NYNY12." So $117 is a coupon-gated figure, reached by applying a code to a crossed-out anchor; the card also carries the words "with an annual plan", though the page does not make clear whether that condition attaches to the $117 or to the $279 it is struck from. It is not a standing monthly rate. The month-to-month rate printed on the same page is $249/mo. The tirzepatide equivalent is "As low as $198/mo" with code NEWYOU12 against a struck-through $389/mo, versus $359/mo month to month. Both codes, both struck-through anchors and the line "Save up to $2,288 vs. Retail" appear unchanged in all seven captures. NYNY12 reads as a New Year code, and it was still the Fall Sale's code in September.

Two things did change. The March and April captures carried an expiry line — "New Year New You Sale Ends 3/31" and "Spring Sale Ends 4/24!" — and the later captures dropped it. And from the August 8 capture onward the page carries a second set of figures, $150 and $240, alongside $117 and $198 in the hero and product cards, under a data-via-hide attribute. A script on the page reads a via parameter from the URL or from a stored cookie; when that parameter is present, every element marked data-via-hide="true" is hidden. That set is wider than the $117 and $198 figures. It also covers both coupon blocks, the "LOWEST PRICE EVER" hero tag, and the seasonal sale banner itself, the single top-of-page element that in this capture reads "SUMMER SALE: Save Up to 50% OFF Retail!" A visitor arriving with a via link therefore sees $150 and $240 as plain prices, with no sale banner, no sale tag and no discount code anywhere on the page. That is evidence against the simplest reading of this story: on its own markup Fridays shows the same annual price to some visitors without calling it a sale at all, and $117 with a code is a real reduction from the $150 those visitors see. via is the referral parameter used by Rewardful, the affiliate-tracking script this page has loaded in every capture we opened, so the no-sale version appears to be what referred traffic gets. Split-test markup itself is not new either: the pricing table has carried it since the March 7 capture. Separately, "Save Up to 50% OFF Retail" is a claim measured against retail list price. It is not a claim about Fridays' own earlier price. A capture proves a price was live on the date it was taken; it does not prove nothing moved in between. Seven captures across six months show no change at the seven points we observed, and the longest unobserved gap between them runs 58 days. We did not contact Fridays for comment before publishing this.

Why it matters

We store Fridays compounded semaglutide at $150 to $249 and compounded tirzepatide at $240 to $359. Those brackets are not our estimate of a discount — they are the company's own annual figure and its own month-to-month figure, the two ends of the same pricing table. Our range is what a customer actually pays depending on how they commit. The advertised headline is the floor of that range with a coupon applied.

The larger gap on the page is in brand-name products. Fridays lists brand Ozempic at $1,498/mo and Zepbound at $1,828/mo, unchanged in all seven captures. Novo Nordisk's own NovoCare pharmacy lists self-pay Ozempic at $349 per month for the 0.25 mg, 0.5 mg and 1 mg strengths and $499 per month for 2 mg, after an introductory offer of $199 for the first two monthly fills of 0.25 mg or 0.5 mg, available through December 31, 2026. Eli Lilly's own channel lists Zepbound self-pay at "as low as $299" for a one-month fill of the 2.5 mg single-patient-use pen, rising to $449 at the higher strengths. Those are the manufacturers' direct prices for the same branded products.

In our scoring, Fridays sits at 55.3 overall, with Value at 75 and Product at 30. Our view is that a page carrying an uninterrupted sale banner is a transparency question rather than a pricing one: the label moves, the number does not, and the reader has no way to tell from the page which is which. The evidence is not all one way, and the strongest point against our reading sits on Fridays' own page: since August its markup has served referred visitors a version with no sale banner, no sale tag and no code, at the same $150 annual price. Read one way, that is a company stepping back from seasonal sale framing rather than leaning on it. Our price database last moved on August 17, 2026, so we are not claiming a trend from our own data here — the evidence for the stable price is the company's own archived pages, not our history.

Our Fridays review carries the full scorecard. The semaglutide cost guide and the tirzepatide cost guide put these numbers against what other platforms charge, and the true cost calculator will total an annual prepay, a coupon and a month-to-month rate into one comparable monthly figure.

What this means for patients

• A new banner is not a new price. On this page the label changed four times between March and September while the printed prices did not. Compare the number, not the word above it.
• Compare the month-to-month rate first. On the Fridays page that is $249/mo for compounded semaglutide and $359/mo for compounded tirzepatide. The lower advertised figures require a code, and the card carries the words "with an annual plan" without making clear whether that condition attaches to the discounted price or to the crossed-out one. A hidden block in the page markup shows $199/mo month to month for semaglutide, and visitors arriving through a referral link may instead see $150/mo with no code offered at all, so the figures you see may differ from the ones above.
• "Save Up to 50% OFF Retail" is measured against retail list price, not against what the same company charged last season. The two are different claims.
• If you prepay a year to get the low rate, read the refund and cancellation terms before you pay.
• If a brand-name product is what you want, check the manufacturer's own channel first. NovoCare and Lilly publish direct self-pay prices well below what this page lists for the same products.
• If you are shopping, see our Fridays alternatives page, and price the full year rather than the first month.
• None of this concerns your treatment. Questions about what you are prescribed go to your prescriber.