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Alloy vs Proov: Which Is Better?

Head-to-head comparison of Alloy and Proov based on our independent scoring across trust, value, experience, product range, and reputation — plus real pricing for the treatments they both offer.

Our Verdict

Alloy scores higher overall in our independent evaluation (73.3/100 vs 57.7/100), leading on trust & safety, value, experience, product range, reputation.

73
Alloy
Good

Cash-pay menopause and perimenopause telehealth platform prescribing hormone therapy across multiple formats plus adjacent GLP-1, skincare, and sexual-wellness treatment.

Visit Alloy
58
Proov
Fair

Proov is an at-home fertility hormone test brand whose Path to Pregnancy program pairs three cycles of testing with a reproductive endocrinologist who can prescribe letrozole, progesterone or metformin.

Visit Proov

Score Breakdown

DimensionAlloyProov
Overall Score73.3/100 ✓57.7/100
Trust & Safety30%78/100 ✓62/100
Value25%68/100 ✓64/100
Experience20%74/100 ✓55/100
Product Range15%75/100 ✓44/100
Reputation10%68/100 ✓55/100

At a Glance

Founded20212015
HeadquartersNew York, NYBoulder, CO
Publicly tradedNoNo
Treatment categories21
Treatments listed52
Starting price$23/mo$133/mo

Pricing Where They Compete

Prices shown are based on our most recent research and may not reflect current pricing. Telehealth providers update their pricing frequently. Always verify pricing directly with the provider before purchasing.

CategoryAlloyProov
Women's Health—$133
Path to Pregnancy (3-cycle testing + RE review)

Alloy

+Cash-pay model with published starting prices across most hormone formats (pill, patch, spray/gel, vaginal cream)
+Chief Medical Advisor is a well-credentialed OB-GYN and menopause specialist, reinforcing clinical positioning
+Strong Trustpilot performance (4.3/5, 3,982 reviews) with recurring praise for consultation thoroughness
−Reviewers describe pricing as high relative to comparable HRT options, and quarterly billing can obscure the effective monthly cost
−Reports of formulation or dispensed-quantity inconsistency between refills of the same product
−Some patients describe feeling locked into a multi-month billing cycle before being able to transfer a prescription to an outside pharmacy
Read the full Alloy review →

Proov

+Prescribing decisions tied to the patient's own measured ovulation and PdG data, not a calendar protocol
+Named reproductive endocrinologist (fertility-clinic specialty), not a generalist questionnaire review
+Transparent bundle: $399 for three cycles of tests plus physician review, with medication capped at $65 for three months
−A single physician does all prescribing; state-by-state availability isn't disclosed
−Primarily a test-kit retailer; the telehealth component is a fixed three-cycle program, not ongoing care
−Refunds follow the standard store policy, with no program-specific guarantee
Read the full Proov review →

Alloy vs Proov — FAQ

Is Alloy better than Proov?

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Alloy scores higher overall in our independent evaluation (73.3/100 vs 57.7/100), leading on trust & safety, value, experience, product range, reputation.

Is Alloy or Proov cheaper?

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Alloy has the lower starting price (from $23/mo vs $133/mo for Proov). Starting prices are for the cheapest treatment each offers — compare the specific treatment you need, and check what each price includes.

What do Alloy and Proov both offer?

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Both platforms treat Women's Health. Alloy covers 2 treatment categories total and Proov covers 1.

Still deciding?

Alloy alternativesProov alternativesTake the Match Quiz