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Best Proov Alternatives

Proov scores 57.7/100 in our independent evaluation, but it isn't the right fit for everyone. The most common reasons people look elsewhere: a single physician does all prescribing; state-by-state availability isn't disclosed; and primarily a test-kit retailer; the telehealth component is a fixed three-cycle program, not ongoing care. Here are the 8 brands that compete with it most directly, ranked by category overlap and overall score.

Read our full Proov review for the complete score breakdown.

#1
78
Very Good
Hims & Hers

The largest publicly traded D2C telehealth platform, offering treatments across hair loss, ED, mental health, skincare, and weight loss.

  • ▸Higher overall score (77.5/100 vs 57.7/100)
  • ▸Stronger trust & safety score (75 vs 62)
  • ▸Better value score (70 vs 64)
#2
75
Very Good
Happy Head

Dermatologist-founded hair loss platform offering compounded multi-ingredient topicals, oral treatments, and DNA-based personalization via its own compounding pharmacy.

  • ▸Higher overall score (75/100 vs 57.7/100)
  • ▸Stronger trust & safety score (78 vs 62)
  • ▸Lower starting price ($17/mo vs $133/mo)
#3
75
Very Good
Twentyeight Health

Brooklyn-based women's telehealth service covering birth control, emergency contraception, UTI/BV/yeast and herpes treatment, prescription skincare and branded GLP-1s under a $19.99/mo membership ($0 in-network).

  • ▸Higher overall score (75/100 vs 57.7/100)
  • ▸Stronger trust & safety score (76 vs 62)
  • ▸Better value score (80 vs 64)
#4
75
Good
Midi Health

Insurance-billed virtual clinic for perimenopause and menopause, prescribing FDA-approved and compounded HRT, non-hormonal options, and GLP-1s through menopause-trained clinicians.

  • ▸Higher overall score (74.8/100 vs 57.7/100)
  • ▸Stronger trust & safety score (78 vs 62)
  • ▸Better value score (72 vs 64)
#5
75
Good
Joi + Blokes

Combined men's and women's hormone-health telehealth brand offering TRT, BHRT, GLP-1 weight loss, peptide/longevity add-ons, and sexual-health treatment with no membership or consult fees.

  • ▸Higher overall score (74.6/100 vs 57.7/100)
  • ▸Stronger trust & safety score (70 vs 62)
  • ▸Better value score (78 vs 64)
#6
75
Good
Winona

Women-focused telehealth delivering personalized bioidentical hormone replacement therapy for menopause, with in-house compounding pharmacies across 33 states.

  • ▸Higher overall score (74.5/100 vs 57.7/100)
  • ▸Stronger trust & safety score (70 vs 62)
  • ▸Better value score (75 vs 64)
#7
74
Good
Sesame Care

Pay-per-visit marketplace connecting patients with licensed providers — no subscriptions, transparent per-visit pricing.

  • ▸Higher overall score (74/100 vs 57.7/100)
  • ▸Stronger trust & safety score (75 vs 62)
  • ▸Better value score (80 vs 64)
#8
74
Good
Wisp

Async telehealth platform for sexual and reproductive health, prescribing UTI, BV, yeast, herpes, STI, birth control, and menopause treatment at scale with no consult fee.

  • ▸Higher overall score (73.6/100 vs 57.7/100)
  • ▸Stronger trust & safety score (72 vs 62)
  • ▸Better value score (78 vs 64)

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