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Hims & Hers vs Proov: Which Is Better?

Head-to-head comparison of Hims & Hers and Proov based on our independent scoring across trust, value, experience, product range, and reputation — plus real pricing for the treatments they both offer.

Our Verdict

Hims & Hers scores higher overall in our independent evaluation (77.5/100 vs 57.7/100), leading on trust & safety, value, experience, product range, reputation.

78
Hims & Hers
Very Good

The largest publicly traded D2C telehealth platform, offering treatments across hair loss, ED, mental health, skincare, and weight loss.

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58
Proov
Fair

Proov is an at-home fertility hormone test brand whose Path to Pregnancy program pairs three cycles of testing with a reproductive endocrinologist who can prescribe letrozole, progesterone or metformin.

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Score Breakdown

DimensionHims & HersProov
Overall Score77.5/100 ✓57.7/100
Trust & Safety30%75/100 ✓62/100
Value25%70/100 ✓64/100
Experience20%85/100 ✓55/100
Product Range15%90/100 ✓44/100
Reputation10%70/100 ✓55/100

At a Glance

Founded20172015
HeadquartersSan Francisco, CABoulder, CO
Publicly tradedYes (HIMS)No
Treatment categories71
Treatments listed112
Starting price$11/mo$133/mo

Pricing Where They Compete

Prices shown are based on our most recent research and may not reflect current pricing. Telehealth providers update their pricing frequently. Always verify pricing directly with the provider before purchasing.

CategoryHims & HersProov
Women's Health—$133
Path to Pregnancy (3-cycle testing + RE review)

Hims & Hers

+Widest treatment category coverage of any D2C telehealth brand
+Vertically integrated pharmacy keeps costs down and shipping fast
+Publicly traded with transparent financials
−Compounded GLP-1 programs being phased out after Novo Nordisk deal
−Subscription auto-renewal complaints common on Reddit
−Customer support response times vary
Read the full Hims & Hers review →

Proov

+Prescribing decisions tied to the patient's own measured ovulation and PdG data, not a calendar protocol
+Named reproductive endocrinologist (fertility-clinic specialty), not a generalist questionnaire review
+Transparent bundle: $399 for three cycles of tests plus physician review, with medication capped at $65 for three months
−A single physician does all prescribing; state-by-state availability isn't disclosed
−Primarily a test-kit retailer; the telehealth component is a fixed three-cycle program, not ongoing care
−Refunds follow the standard store policy, with no program-specific guarantee
Read the full Proov review →

Hims & Hers vs Proov — FAQ

Is Hims & Hers better than Proov?

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Hims & Hers scores higher overall in our independent evaluation (77.5/100 vs 57.7/100), leading on trust & safety, value, experience, product range, reputation.

Is Hims & Hers or Proov cheaper?

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Hims & Hers has the lower starting price (from $11/mo vs $133/mo for Proov). Starting prices are for the cheapest treatment each offers — compare the specific treatment you need, and check what each price includes.

What do Hims & Hers and Proov both offer?

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Both platforms treat Women's Health. Hims & Hers covers 7 treatment categories total and Proov covers 1.

Still deciding?

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