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58
Fair

Proov

Proov is an at-home fertility hormone test brand whose Path to Pregnancy program pairs three cycles of testing with a reproductive endocrinologist who can prescribe letrozole, progesterone or metformin.

Boulder, COFounded 201511-50 employeesReviewed 2026-09-07
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Our Verdict

Proov scores 57.7/100 in our independent evaluation — fair overall. Plans start at $133/mo.

Women's Health

What we like

+Prescribing decisions tied to the patient's own measured ovulation and PdG data, not a calendar protocol
+Named reproductive endocrinologist (fertility-clinic specialty), not a generalist questionnaire review
+Transparent bundle: $399 for three cycles of tests plus physician review, with medication capped at $65 for three months
+HSA/FSA eligible

What to watch

−A single physician does all prescribing; state-by-state availability isn't disclosed
−Primarily a test-kit retailer; the telehealth component is a fixed three-cycle program, not ongoing care
−Refunds follow the standard store policy, with no program-specific guarantee
−Sparse, negative independent reviews (unclaimed Trustpilot profile, four one-star reviews on accuracy and unanswered support)

Full Review

Proov (MFB Fertility) sells FDA-cleared urine tests for ovulation and the progesterone metabolite PdG. Its $399 Path to Pregnancy program covers three cycles of test kits plus a review by reproductive endocrinologist Aimee Eyvazzadeh, MD. She reads the intake within 48 hours, emails a protocol, and prescribes letrozole, progesterone or metformin where appropriate. Amazon Pharmacy fills prescriptions, billed separately and capped at $65 for all three months. The program is HSA/FSA eligible through Flex. Clinically it depends on a single prescriber, and state availability isn't published beyond 'available in the U.S.' Refunds follow the standard store policy. Independent reviews are sparse and negative (an unclaimed Trustpilot profile with four one-star reviews citing unanswered support and test-vs-bloodwork discrepancies).

Last researched: 2026-09-07

Pricing

Prices shown are based on our most recent research and may not reflect current pricing. Telehealth providers update their pricing frequently. Always verify pricing directly with the provider before purchasing.

TreatmentCategoryPrice/moIncludesNotes
Path to Pregnancy (3-cycle testing + RE review)Women's Health$133
● Consults● Lab work● Shipping
$399 for 3 months; medication via Amazon Pharmacy billed separately (max $65 total)
No subscription needed
Progesterone Support (luteal phase)Women's HealthQuoted after consult
○ Consults○ Lab work● Shipping
Included in the $65 three-month medication cap
No subscription needed

Score Breakdown

62
Trust & Safety (30%)
64
Value (25%)
55
Experience (20%)
44
Product Range (15%)
55
Reputation (10%)
Trust & Safety62/100
Value64/100
Experience55/100
Product Range44/100
Reputation55/100

How Proov Stacks Up

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Proov — Frequently Asked Questions

Is Proov legit?

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We rate Proov's trust & safety at 62/100 (fair), based on FDA compliance, licensing, and pricing transparency. Its overall score across all five of our scoring dimensions is 57.7/100 — see the full breakdown above.

How much does Proov cost?

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Proov's plans start at $133/mo. Exact pricing varies by treatment — see the pricing table above for a breakdown by product. Prices were last verified 2026-09-07.

Does Proov require a subscription?

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No — none of the Proov plans we track require a subscription.

What does Proov treat?

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Proov offers treatment in: Women's Health.

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