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Proov vs Winona: Which Is Better?

Head-to-head comparison of Proov and Winona based on our independent scoring across trust, value, experience, product range, and reputation — plus real pricing for the treatments they both offer.

Our Verdict

Winona scores higher overall in our independent evaluation (74.5/100 vs 57.7/100), leading on trust & safety, value, experience, product range, reputation.

58
Proov
Fair

Proov is an at-home fertility hormone test brand whose Path to Pregnancy program pairs three cycles of testing with a reproductive endocrinologist who can prescribe letrozole, progesterone or metformin.

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75
Winona
Good

Women-focused telehealth delivering personalized bioidentical hormone replacement therapy for menopause, with in-house compounding pharmacies across 33 states.

Visit Winona

Score Breakdown

DimensionProovWinona
Overall Score57.7/10074.5/100 ✓
Trust & Safety30%62/10070/100 ✓
Value25%64/10075/100 ✓
Experience20%55/10085/100 ✓
Product Range15%44/10065/100 ✓
Reputation10%55/10080/100 ✓

At a Glance

Founded20152020
HeadquartersBoulder, COAustin, TX
Publicly tradedNoNo
Treatment categories15
Treatments listed212
Starting price$133/mo$9/mo

Pricing Where They Compete

Prices shown are based on our most recent research and may not reflect current pricing. Telehealth providers update their pricing frequently. Always verify pricing directly with the provider before purchasing.

CategoryProovWinona
Women's Health$133
Path to Pregnancy (3-cycle testing + RE review)
$9
DHEA Capsules

Proov

+Prescribing decisions tied to the patient's own measured ovulation and PdG data, not a calendar protocol
+Named reproductive endocrinologist (fertility-clinic specialty), not a generalist questionnaire review
+Transparent bundle: $399 for three cycles of tests plus physician review, with medication capped at $65 for three months
−A single physician does all prescribing; state-by-state availability isn't disclosed
−Primarily a test-kit retailer; the telehealth component is a fixed three-cycle program, not ongoing care
−Refunds follow the standard store policy, with no program-specific guarantee
Read the full Proov review →

Winona

+Vertically integrated: in-house compounding pharmacies, proprietary EHR, employed physicians
+Strong patient satisfaction: 4.6/5 Trustpilot with 6,000+ reviews, 80% report symptom relief in 3 months
+Accessible pricing: $54-$149/mo for core HRT with free consultations and shipping
−Billing runs every 28 days on monthly supplies, which is 13 charges a year rather than 12
−Six of the hormone products and DHEA are advertised as a 'from' price, with dose-level pricing visible only after an intake, so the figures here are floors rather than what most patients pay
−No insurance billing — entirely out-of-pocket (though HSA/FSA accepted)
Read the full Winona review →

Proov vs Winona — FAQ

Is Proov better than Winona?

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Winona scores higher overall in our independent evaluation (74.5/100 vs 57.7/100), leading on trust & safety, value, experience, product range, reputation.

Is Proov or Winona cheaper?

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Winona has the lower starting price (from $9/mo vs $133/mo for Proov). Starting prices are for the cheapest treatment each offers — compare the specific treatment you need, and check what each price includes.

What do Proov and Winona both offer?

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Both platforms treat Women's Health. Proov covers 1 treatment category total and Winona covers 5.

Still deciding?

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