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Cove vs MDVIP: Which Is Better?

Head-to-head comparison of Cove and MDVIP based on our independent scoring across trust, value, experience, product range, and reputation — plus real pricing for the treatments they both offer.

Our Verdict

MDVIP scores higher overall in our independent evaluation (60.9/100 vs 60.8/100), leading on trust & safety, experience, reputation. Cove comes out ahead on value, product range. Cove has the lower entry price (from $15/mo vs $150/mo), so the better value depends on which treatment you need.

61
Cove
Fair

Cove is Thirty Madison's migraine telehealth brand, prescribing generic triptans, preventives and anti-nausea drugs from $45 per quarter, and handling branded CGRP drugs through insurance.

Visit Cove
61
MDVIP
Fair

Largest US concierge primary-care network, charging an annual membership fee on top of insurance for smaller panels, same/next-day access and an advanced annual wellness exam.

Visit MDVIP

Score Breakdown

DimensionCoveMDVIP
Overall Score60.8/10060.9/100 ✓
Trust & Safety30%62/10070/100 ✓
Value25%72/100 ✓52/100
Experience20%45/10062/100 ✓
Product Range15%68/100 ✓55/100
Reputation10%50/10062/100 ✓

At a Glance

Founded20182000
HeadquartersNew York, NYBoca Raton, FL
Publicly tradedNoNo
Treatment categories11
Treatments listed31
Starting price$15/mo$150/mo

Pricing Where They Compete

Prices shown are based on our most recent research and may not reflect current pricing. Telehealth providers update their pricing frequently. Always verify pricing directly with the provider before purchasing.

CategoryCoveMDVIP
Primary Care$15–$25
Generic Triptans (sumatriptan, rizatriptan, naratriptan, eletriptan, zolmitriptan)
$150–$275
MDVIP Membership (Advanced Wellness Program + Concierge Access)

Cove

+Per-drug prices published for generic triptans, preventives and anti-nausea medication ($45–$75 per 3 months)
+Covers acute, preventive and anti-nausea therapy, plus branded gepants/CGRP drugs via insurance
+Initial consult can be billed to insurance (about $30 average copay) instead of $99 cash
−Trustpilot 1.7/5 across 45 reviews (91% 1-star), unclaimed profile
−Recurring reports of being charged for consults that ended in denial of treatment
−Ongoing $10/month membership on top of medication cost, billed quarterly
Read the full Cove review →

MDVIP

+National scale (1,100+ affiliated physicians, ~400,000 members in 45 states + D.C.) and a 25-year operating history
+Annual fee bundles an advanced wellness exam (expanded labs, EKG, vision/hearing, body composition) that insurance typically does not cover
+Smaller physician panels with same- or next-day appointments and after-hours access to one's own doctor
−No national price list: fees are set per physician and commonly run about $1,800-$3,300/year on top of insurance premiums and copays
−Refunds are generally unavailable once the annual wellness testing is performed, and multiple Trustpilot/BBB complaints cite refund difficulty
−Primarily in-person care; coverage depends on an affiliated physician being nearby, and it is not a telehealth-first service
Read the full MDVIP review →

Cove vs MDVIP — FAQ

Is Cove better than MDVIP?

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MDVIP scores higher overall in our independent evaluation (60.9/100 vs 60.8/100), leading on trust & safety, experience, reputation. Cove comes out ahead on value, product range. Cove has the lower entry price (from $15/mo vs $150/mo), so the better value depends on which treatment you need.

Is Cove or MDVIP cheaper?

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Cove has the lower starting price (from $15/mo vs $150/mo for MDVIP). Starting prices are for the cheapest treatment each offers — compare the specific treatment you need, and check what each price includes.

What do Cove and MDVIP both offer?

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Both platforms treat Primary Care. Cove covers 1 treatment category total and MDVIP covers 1.

Still deciding?