Home›Compare›Effecty vs Proov

Effecty vs Proov: Which Is Better?

Head-to-head comparison of Effecty and Proov based on our independent scoring across trust, value, experience, product range, and reputation — plus real pricing for the treatments they both offer.

Our Verdict

Effecty scores higher overall in our independent evaluation (66.8/100 vs 57.7/100), leading on value, experience, product range. Proov comes out ahead on trust & safety.

67

New York-based cash-pay telehealth brand selling compounded GLP-1s, longevity injectables (NAD+, sermorelin, glutathione) and estradiol HRT with no membership fee and published tiered pricing.

Visit Effecty
58
Proov
Fair

Proov is an at-home fertility hormone test brand whose Path to Pregnancy program pairs three cycles of testing with a reproductive endocrinologist who can prescribe letrozole, progesterone or metformin.

Visit Proov

Score Breakdown

DimensionEffectyProov
Overall Score66.8/100 ✓57.7/100
Trust & Safety30%60/10062/100 ✓
Value25%76/100 ✓64/100
Experience20%72/100 ✓55/100
Product Range15%66/100 ✓44/100
Reputation10%55/10055/100

At a Glance

Founded20242015
HeadquartersNew York, NYBoulder, CO
Publicly tradedNoNo
Treatment categories41
Treatments listed92
Starting price$55/mo$133/mo

Pricing Where They Compete

Prices shown are based on our most recent research and may not reflect current pricing. Telehealth providers update their pricing frequently. Always verify pricing directly with the provider before purchasing.

CategoryEffectyProov
Women's Health—$133
Path to Pregnancy (3-cycle testing + RE review)

Effecty

+No membership fee, and prices are published per product and don't change with dose (semaglutide $130–$170/mo, tirzepatide $190–$235/mo)
+Card is held, not charged, until a prescription is written; shipping is free and expedited
+4.6/5 on Trustpilot across ~1,300 reviews, most citing fast support responses
−Only operating since November 2024; BBB rating is B with three closed complaints
−Visits are chat-only, and the compounding pharmacies are not named on the site
−Lowest advertised prices require 12-month prepayment; month-to-month runs 25–30% higher
Read the full Effecty review →

Proov

+Prescribing decisions tied to the patient's own measured ovulation and PdG data, not a calendar protocol
+Named reproductive endocrinologist (fertility-clinic specialty), not a generalist questionnaire review
+Transparent bundle: $399 for three cycles of tests plus physician review, with medication capped at $65 for three months
−A single physician does all prescribing; state-by-state availability isn't disclosed
−Primarily a test-kit retailer; the telehealth component is a fixed three-cycle program, not ongoing care
−Refunds follow the standard store policy, with no program-specific guarantee
Read the full Proov review →

Effecty vs Proov — FAQ

Is Effecty better than Proov?

▾

Effecty scores higher overall in our independent evaluation (66.8/100 vs 57.7/100), leading on value, experience, product range. Proov comes out ahead on trust & safety.

Is Effecty or Proov cheaper?

▾

Effecty has the lower starting price (from $55/mo vs $133/mo for Proov). Starting prices are for the cheapest treatment each offers — compare the specific treatment you need, and check what each price includes.

What do Effecty and Proov both offer?

▾

Both platforms treat Women's Health. Effecty covers 4 treatment categories total and Proov covers 1.

Still deciding?

Effecty alternativesProov alternativesTake the Match Quiz