Home›Compare›Evernow vs Proov

Evernow vs Proov: Which Is Better?

Head-to-head comparison of Evernow and Proov based on our independent scoring across trust, value, experience, product range, and reputation — plus real pricing for the treatments they both offer.

Our Verdict

Evernow scores higher overall in our independent evaluation (68/100 vs 57.7/100), leading on trust & safety, value, experience, product range, reputation.

68

Menopause-focused telehealth practice offering HRT, non-hormonal therapy, branded GLP-1s and midlife hair/skin treatments through a $35–$49/mo membership or $150 pay-per-visit option.

Visit Evernow
58
Proov
Fair

Proov is an at-home fertility hormone test brand whose Path to Pregnancy program pairs three cycles of testing with a reproductive endocrinologist who can prescribe letrozole, progesterone or metformin.

Visit Proov

Score Breakdown

DimensionEvernowProov
Overall Score68/100 ✓57.7/100
Trust & Safety30%72/100 ✓62/100
Value25%66/100 ✓64/100
Experience20%58/100 ✓55/100
Product Range15%78/100 ✓44/100
Reputation10%66/100 ✓55/100

At a Glance

Founded20192015
HeadquartersSan Francisco, CABoulder, CO
Publicly tradedNoNo
Treatment categories61
Treatments listed72
Starting price$35/mo$133/mo

Pricing Where They Compete

Prices shown are based on our most recent research and may not reflect current pricing. Telehealth providers update their pricing frequently. Always verify pricing directly with the provider before purchasing.

CategoryEvernowProov
Women's Health$150
Pay-per-visit Menopause Consult
$133
Path to Pregnancy (3-cycle testing + RE review)

Evernow

+Membership pricing is published ($49/mo, or $35/mo on the $420 annual plan) and video visits can be billed to BCBS, Anthem, UnitedHealthcare or Aetna
+Broad menopause formulary: FDA-approved estradiol and progesterone, Femring, Veozah, SSRIs/SNRIs, plus Addyi and Vyleesi for libido
+Names its fulfillment pharmacies (GoGo Meds, Art of Medicine) and allows local-pharmacy fills so insurance can cover medications
−Cash prices for individual medications aren't shown until after signup
−Trustpilot is 2.0/5 on 15 reviews; one reviewer reports an unexpected $420 charge after choosing the "$35/month" plan
−Reviewers report slow or copy-paste provider responses and multi-day pharmacy delays
Read the full Evernow review →

Proov

+Prescribing decisions tied to the patient's own measured ovulation and PdG data, not a calendar protocol
+Named reproductive endocrinologist (fertility-clinic specialty), not a generalist questionnaire review
+Transparent bundle: $399 for three cycles of tests plus physician review, with medication capped at $65 for three months
−A single physician does all prescribing; state-by-state availability isn't disclosed
−Primarily a test-kit retailer; the telehealth component is a fixed three-cycle program, not ongoing care
−Refunds follow the standard store policy, with no program-specific guarantee
Read the full Proov review →

Evernow vs Proov — FAQ

Is Evernow better than Proov?

▾

Evernow scores higher overall in our independent evaluation (68/100 vs 57.7/100), leading on trust & safety, value, experience, product range, reputation.

Is Evernow or Proov cheaper?

▾

Evernow has the lower starting price (from $35/mo vs $133/mo for Proov). Starting prices are for the cheapest treatment each offers — compare the specific treatment you need, and check what each price includes.

What do Evernow and Proov both offer?

▾

Both platforms treat Women's Health. Evernow covers 6 treatment categories total and Proov covers 1.

Still deciding?

Evernow alternativesProov alternativesTake the Match Quiz