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Fay vs Lofta: Which Is Better?

Head-to-head comparison of Fay and Lofta based on our independent scoring across trust, value, experience, product range, and reputation — plus real pricing for the treatments they both offer.

Our Verdict

Fay scores higher overall in our independent evaluation (61.9/100 vs 57.9/100), leading on trust & safety, value, experience, reputation. Lofta comes out ahead on product range.

62
Fay
Fair

Insurance-billed marketplace for virtual registered-dietitian care (weight management, diabetes, GLP-1 support, PCOS); it does not prescribe medication.

Visit Fay
58
Lofta
Fair

Lofta is a cash-pay sleep-apnea e-commerce platform selling a $139 home sleep test with physician interpretation, CPAP prescriptions and ResMed equipment.

Visit Lofta

Score Breakdown

DimensionFayLofta
Overall Score61.9/100 ✓57.9/100
Trust & Safety30%66/100 ✓62/100
Value25%70/100 ✓68/100
Experience20%62/100 ✓45/100
Product Range15%40/10055/100 ✓
Reputation10%62/100 ✓50/100

At a Glance

Founded2022—
HeadquartersSchaumburg, IL—
Publicly tradedNoNo
Treatment categories21
Treatments listed12
Starting price$0/mo$35/mo

Pricing Where They Compete

Prices shown are based on our most recent research and may not reflect current pricing. Telehealth providers update their pricing frequently. Always verify pricing directly with the provider before purchasing.

CategoryFayLofta
Primary Care—$35
RxExpress CPAP Prescription Renewal

Fay

+Registered dietitians only, in-network with 700+ plans; many members pay $0 per session
+Pre-booking price estimator based on the member's insurance benefits
+Large clinician bench (3,400+ RDs) covering 30+ specialties including diabetes, PCOS and GLP-1 nutrition support
−No prescribers: Fay cannot prescribe or supply GLP-1s or any other medication
−Insurance estimates are unreliable per reviewers, with '$0 copay' visits later billed at $230 up to $1,400
−Reports of unexpected recurring charges and charges continuing after cancellation
Read the full Fay review →

Lofta

+Home sleep test price ($139) published, including telemedicine approval, physician interpretation and CPAP prescription
+Uses the FDA-cleared, disposable WatchPAT One (also DOT-accepted for commercial drivers)
+End-to-end path from test to prescription to equipment, plus $35 online prescription renewal
−No insurance or Medicare/Medicaid billing; CPAP machines cost about $900–$1,800 cash
−Trustpilot 2.6/5 on 33 reviews (61% 1-star), citing lost shipments and refund disputes
−Complaints of weak warranty and technical support after device purchase
Read the full Lofta review →

Fay vs Lofta — FAQ

Is Fay better than Lofta?

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Fay scores higher overall in our independent evaluation (61.9/100 vs 57.9/100), leading on trust & safety, value, experience, reputation. Lofta comes out ahead on product range.

Is Fay or Lofta cheaper?

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Fay has the lower starting price (from $0/mo vs $35/mo for Lofta). Starting prices are for the cheapest treatment each offers — compare the specific treatment you need, and check what each price includes.

What do Fay and Lofta both offer?

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Both platforms treat Primary Care. Fay covers 2 treatment categories total and Lofta covers 1.

Still deciding?

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