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Fay vs Noom: Which Is Better?

Head-to-head comparison of Fay and Noom based on our independent scoring across trust, value, experience, product range, and reputation — plus real pricing for the treatments they both offer.

Our Verdict

Fay scores higher overall in our independent evaluation (61.9/100 vs 59.8/100), leading on trust & safety, value, product range, reputation. Noom comes out ahead on experience.

Fay

Fair

Insurance-billed marketplace for virtual registered-dietitian care (weight management, diabetes, GLP-1 support, PCOS); it does not prescribe medication.

Visit Fay

Noom

Fair

Psychology-driven digital weight management platform combining behavioral coaching with GLP-1 medication prescribing, valued at $3.7B.

Visit Noom

Score Breakdown

Dimension	Fay	Noom
Overall Score	61.9/100 ✓	59.8/100
Trust & Safety30%	66/100 ✓	65/100
Value25%	70/100 ✓	60/100
Experience20%	62/100	70/100 ✓
Product Range15%	40/100 ✓	35/100
Reputation10%	62/100 ✓	60/100

At a Glance

Founded	2022	2008
Headquarters	Schaumburg, IL	Princeton, NJ
Publicly traded	No	No
Treatment categories	2	2
Treatments listed	1	8
Starting price	$0/mo	$17/mo

Pricing Where They Compete

Prices shown are based on our most recent research and may not reflect current pricing. Telehealth providers update their pricing frequently. Always verify pricing directly with the provider before purchasing.

Category	Fay	Noom
Weight Loss / GLP-1	Free–$150 Registered Dietitian Sessions	$17–$43 Noom Weight (Behavioral Only)

Fay

+Registered dietitians only, in-network with 700+ plans; many members pay $0 per session

+Pre-booking price estimator based on the member's insurance benefits

+Large clinician bench (3,400+ RDs) covering 30+ specialties including diabetes, PCOS and GLP-1 nutrition support

−No prescribers: Fay cannot prescribe or supply GLP-1s or any other medication

−Insurance estimates are unreliable per reviewers, with '$0 copay' visits later billed at $230 up to $1,400

−Reports of unexpected recurring charges and charges continuing after cancellation

Read the full Fay review →

Noom

+Best-in-class behavioral change platform with published clinical backing and 4.7-star App Store rating

+Multiple GLP-1 price tiers including unique microdose program from $49/mo

+Strong brand recognition: $3.7B valuation, 18 years of operation, backed by Sequoia/Silver Lake

−$56M class action settlement over autorenewal/cancellation practices; BBB 'D' rating with 1,200+ complaints

−Coaching quality criticized as automated/templated rather than personalized

−Microdose tiers are priced per-plan rather than flat, so the advertised low price is not the price most patients pay

Read the full Noom review →

Fay vs Noom — FAQ

Is Fay better than Noom?

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Fay scores higher overall in our independent evaluation (61.9/100 vs 59.8/100), leading on trust & safety, value, product range, reputation. Noom comes out ahead on experience.

Is Fay or Noom cheaper?

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Fay has the lower starting price (from $0/mo vs $17/mo for Noom). Starting prices are for the cheapest treatment each offers — compare the specific treatment you need, and check what each price includes.

What do Fay and Noom both offer?

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Both platforms treat Weight Loss / GLP-1. Fay covers 2 treatment categories total and Noom covers 2.

Still deciding?

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