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Fem Excel vs Proov: Which Is Better?

Head-to-head comparison of Fem Excel and Proov based on our independent scoring across trust, value, experience, product range, and reputation — plus real pricing for the treatments they both offer.

Our Verdict

Fem Excel scores higher overall in our independent evaluation (63.9/100 vs 57.7/100), leading on trust & safety, experience, product range, reputation. Proov comes out ahead on value.

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Women's bioidentical hormone therapy arm of Excel Medical (sister brand of Male Excel), pairing a $99/mo membership with separately billed compounded estradiol, progesterone, testosterone and thyroid.

Visit Fem Excel
58
Proov
Fair

Proov is an at-home fertility hormone test brand whose Path to Pregnancy program pairs three cycles of testing with a reproductive endocrinologist who can prescribe letrozole, progesterone or metformin.

Visit Proov

Score Breakdown

DimensionFem ExcelProov
Overall Score63.9/100 ✓57.7/100
Trust & Safety30%66/100 ✓62/100
Value25%60/10064/100 ✓
Experience20%72/100 ✓55/100
Product Range15%55/100 ✓44/100
Reputation10%64/100 ✓55/100

At a Glance

Founded—2015
HeadquartersCharlotte, NCBoulder, CO
Publicly tradedNoNo
Treatment categories21
Treatments listed52
Starting price$108/mo$133/mo

Pricing Where They Compete

Prices shown are based on our most recent research and may not reflect current pricing. Telehealth providers update their pricing frequently. Always verify pricing directly with the provider before purchasing.

CategoryFem ExcelProov
Women's Health$108–$123
PCOS Support (metformin / spironolactone)
$133
Path to Pregnancy (3-cycle testing + RE review)

Fem Excel

+Medication prices are published per drug ($50/mo core hormones, testosterone from $15/mo, metformin from $24/mo)
+Full women's hormone menu including testosterone and thyroid, plus metformin and spironolactone for PCOS
+Consistent patient sentiment (4.5/5 Trustpilot on about 820 reviews) and the company answers 95% of negative reviews
−Mandatory $99/mo membership stacks on top of medication, so a two-hormone regimen is about $199/mo before shipping
−Medications are billed every two months, doubling each charge
−Unavailable in AK, AR, CT, HI, ID, LA, MS, NH and RI
Read the full Fem Excel review →

Proov

+Prescribing decisions tied to the patient's own measured ovulation and PdG data, not a calendar protocol
+Named reproductive endocrinologist (fertility-clinic specialty), not a generalist questionnaire review
+Transparent bundle: $399 for three cycles of tests plus physician review, with medication capped at $65 for three months
−A single physician does all prescribing; state-by-state availability isn't disclosed
−Primarily a test-kit retailer; the telehealth component is a fixed three-cycle program, not ongoing care
−Refunds follow the standard store policy, with no program-specific guarantee
Read the full Proov review →

Fem Excel vs Proov — FAQ

Is Fem Excel better than Proov?

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Fem Excel scores higher overall in our independent evaluation (63.9/100 vs 57.7/100), leading on trust & safety, experience, product range, reputation. Proov comes out ahead on value.

Is Fem Excel or Proov cheaper?

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Fem Excel has the lower starting price (from $108/mo vs $133/mo for Proov). Starting prices are for the cheapest treatment each offers — compare the specific treatment you need, and check what each price includes.

What do Fem Excel and Proov both offer?

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Both platforms treat Women's Health. Fem Excel covers 2 treatment categories total and Proov covers 1.

Still deciding?

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