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Hello Alpha vs Oova: Which Is Better?

Head-to-head comparison of Hello Alpha and Oova based on our independent scoring across trust, value, experience, product range, and reputation — plus real pricing for the treatments they both offer.

Our Verdict

Hello Alpha scores higher overall in our independent evaluation (73/100 vs 56/100), leading on trust & safety, value, experience, product range, reputation.

73

Women's-health-focused telehealth membership, physician co-founded, treating 100+ conditions including hair loss and prescription skincare.

Visit Hello Alpha
56
Oova
Fair

At-home urine hormone-tracking kit that quantifies LH, estrogen and progesterone metabolites via a phone app, for fertility and perimenopause; no in-house prescribing.

Visit Oova

Score Breakdown

DimensionHello AlphaOova
Overall Score73/100 ✓56/100
Trust & Safety30%75/100 ✓62/100
Value25%74/100 ✓56/100
Experience20%76/100 ✓58/100
Product Range15%65/100 ✓42/100
Reputation10%70/100 ✓55/100

At a Glance

Founded20172017
HeadquartersPalo Alto, CANew York, NY
Publicly tradedNoNo
Treatment categories31
Treatments listed53
Starting price$20/mo$99/mo

Pricing Where They Compete

Prices shown are based on our most recent research and may not reflect current pricing. Telehealth providers update their pricing frequently. Always verify pricing directly with the provider before purchasing.

CategoryHello AlphaOova
Women's Health$29
Basic Membership
$99
Oova Membership (discounted kits + expert consults)

Hello Alpha

+Physician co-founded (Dr. Mary Jacobson, MD), with over 8,300 Trustpilot reviews averaging 4.3/5 and roughly 81% of recent reviews at 5 stars
+Membership tiers as low as $29/month, with medications priced and shipped separately, across 100+ treatable conditions spanning women's health, hair loss, and dermatology
+Fast provider response times reported by patients, with straightforward online intake
−Intake questionnaires described by some patients as repetitive across visit types
−Some patients report slow follow-up on missing shipments or refill requests
−Support responsiveness is inconsistent for account-access issues, per patient reports
Read the full Hello Alpha review →

Oova

+Quantitative readings of three hormones (LH, E3G, PdG) versus the yes/no results of standard ovulation strips
+Results can be shared in real time with a patient's own clinician through a HIPAA-compliant provider dashboard
+Kits are FSA/HSA eligible, with posted one-time and recurring pricing
−No prescribing or diagnosis; membership consults are with 'experts' rather than a clearly defined treating clinician
−App reportedly blocks scans outside its calculated testing window, which can leave paid strips unusable
−At roughly $129-$159 per cycle kit, ongoing tracking costs substantially more than basic ovulation strips
Read the full Oova review →

Hello Alpha vs Oova — FAQ

Is Hello Alpha better than Oova?

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Hello Alpha scores higher overall in our independent evaluation (73/100 vs 56/100), leading on trust & safety, value, experience, product range, reputation.

Is Hello Alpha or Oova cheaper?

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Hello Alpha has the lower starting price (from $20/mo vs $99/mo for Oova). Starting prices are for the cheapest treatment each offers — compare the specific treatment you need, and check what each price includes.

What do Hello Alpha and Oova both offer?

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Both platforms treat Women's Health. Hello Alpha covers 3 treatment categories total and Oova covers 1.

Still deciding?

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