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Nu Image Medical vs Proov: Which Is Better?

Head-to-head comparison of Nu Image Medical and Proov based on our independent scoring across trust, value, experience, product range, and reputation — plus real pricing for the treatments they both offer.

Our Verdict

Nu Image Medical scores higher overall in our independent evaluation (70.5/100 vs 57.7/100), leading on trust & safety, value, experience, product range, reputation.

71

Nu Image Medical is a Tampa-based cash-pay telehealth veteran (founded 2004, online since 2008) with a wide compounded catalog spanning GLP-1s, testosterone, peptides, and men's and women's sexual health.

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58
Proov
Fair

Proov is an at-home fertility hormone test brand whose Path to Pregnancy program pairs three cycles of testing with a reproductive endocrinologist who can prescribe letrozole, progesterone or metformin.

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Score Breakdown

DimensionNu Image MedicalProov
Overall Score70.5/100 ✓57.7/100
Trust & Safety30%66/100 ✓62/100
Value25%74/100 ✓64/100
Experience20%62/100 ✓55/100
Product Range15%85/100 ✓44/100
Reputation10%70/100 ✓55/100

At a Glance

Founded20042015
HeadquartersTampa, FLBoulder, CO
Publicly tradedNoNo
Treatment categories71
Treatments listed112
Starting price$3/mo$133/mo

Pricing Where They Compete

Prices shown are based on our most recent research and may not reflect current pricing. Telehealth providers update their pricing frequently. Always verify pricing directly with the provider before purchasing.

CategoryNu Image MedicalProov
Women's Health$84
Women's Sexual Health (compounded gel / estradiol vaginal cream)
$133
Path to Pregnancy (3-cycle testing + RE review)

Nu Image Medical

+Roughly 18 years of continuous online operation, far longer than most competitors in the category
+Low entry pricing published on-site: semaglutide from $99/mo (12-month supply), ED tablets from $3, enclomiphene from $80/mo
+One of the widest catalogs reviewed, spanning GLP-1s, testosterone, peptides, NAD+, hair loss, and women's sexual health (Addyi, estradiol cream, compounded gel)
−Strict all-sales-final policy with no refunds except for damaged product, plus explicit chargeback-contest language
−Headline GLP-1 price requires buying a 12-month supply; shorter-term pricing isn't shown before enrollment
−Reviewers report provider replies taking 6–8 days and little proactive follow-up
Read the full Nu Image Medical review →

Proov

+Prescribing decisions tied to the patient's own measured ovulation and PdG data, not a calendar protocol
+Named reproductive endocrinologist (fertility-clinic specialty), not a generalist questionnaire review
+Transparent bundle: $399 for three cycles of tests plus physician review, with medication capped at $65 for three months
−A single physician does all prescribing; state-by-state availability isn't disclosed
−Primarily a test-kit retailer; the telehealth component is a fixed three-cycle program, not ongoing care
−Refunds follow the standard store policy, with no program-specific guarantee
Read the full Proov review →

Nu Image Medical vs Proov — FAQ

Is Nu Image Medical better than Proov?

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Nu Image Medical scores higher overall in our independent evaluation (70.5/100 vs 57.7/100), leading on trust & safety, value, experience, product range, reputation.

Is Nu Image Medical or Proov cheaper?

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Nu Image Medical has the lower starting price (from $3/mo vs $133/mo for Proov). Starting prices are for the cheapest treatment each offers — compare the specific treatment you need, and check what each price includes.

What do Nu Image Medical and Proov both offer?

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Both platforms treat Women's Health. Nu Image Medical covers 7 treatment categories total and Proov covers 1.

Still deciding?

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