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Nurx vs Proov: Which Is Better?

Head-to-head comparison of Nurx and Proov based on our independent scoring across trust, value, experience, product range, and reputation — plus real pricing for the treatments they both offer.

Our Verdict

Nurx scores higher overall in our independent evaluation (70.5/100 vs 57.7/100), leading on trust & safety, value, experience, product range, reputation.

Nurx

Good

Women's health telehealth for birth control, STI testing, and dermatology — with both insurance and cash-pay options.

Visit Nurx

Proov

Fair

Proov is an at-home fertility hormone test brand whose Path to Pregnancy program pairs three cycles of testing with a reproductive endocrinologist who can prescribe letrozole, progesterone or metformin.

Visit Proov

Score Breakdown

Dimension	Nurx	Proov
Overall Score	70.5/100 ✓	57.7/100
Trust & Safety30%	70/100 ✓	62/100
Value25%	72/100 ✓	64/100
Experience20%	70/100 ✓	55/100
Product Range15%	70/100 ✓	44/100
Reputation10%	70/100 ✓	55/100

At a Glance

Founded	2015	2015
Headquarters	San Francisco, CA	Boulder, CO
Publicly traded	No	No
Treatment categories	4	1
Treatments listed	5	2
Starting price	$15/mo	$133/mo

Pricing Where They Compete

Prices shown are based on our most recent research and may not reflect current pricing. Telehealth providers update their pricing frequently. Always verify pricing directly with the provider before purchasing.

Category	Nurx	Proov
Women's Health	$15–$25 Birth Control (generic)	$133 Path to Pregnancy (3-cycle testing + RE review)

Nurx

+Accepts insurance in addition to cash-pay — birth control can be $0 copay

+Strong reputation in birth control and women's health

+STI testing kits shipped discreetly

−Owned by Remedy Meds since the Thirty Madison acquisition completed in late 2025, which puts Remedy Meds, Nurx and Keeps under one owner

−A $3 monthly support fee is charged in any month an order is processed, and is not shown in the advertised prices

−Consult fees billed separately per category ($28/yr birth control, $40 acne, $59 mental health) — advertised prices aren't all-in

Read the full Nurx review →

Proov

+Prescribing decisions tied to the patient's own measured ovulation and PdG data, not a calendar protocol

+Named reproductive endocrinologist (fertility-clinic specialty), not a generalist questionnaire review

+Transparent bundle: $399 for three cycles of tests plus physician review, with medication capped at $65 for three months

−A single physician does all prescribing; state-by-state availability isn't disclosed

−Primarily a test-kit retailer; the telehealth component is a fixed three-cycle program, not ongoing care

−Refunds follow the standard store policy, with no program-specific guarantee

Read the full Proov review →

Nurx vs Proov — FAQ

Is Nurx better than Proov?

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Nurx scores higher overall in our independent evaluation (70.5/100 vs 57.7/100), leading on trust & safety, value, experience, product range, reputation.

Is Nurx or Proov cheaper?

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Nurx has the lower starting price (from $15/mo vs $133/mo for Proov). Starting prices are for the cheapest treatment each offers — compare the specific treatment you need, and check what each price includes.

What do Nurx and Proov both offer?

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Both platforms treat Women's Health. Nurx covers 4 treatment categories total and Proov covers 1.

Still deciding?

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