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Oova vs Winona: Which Is Better?

Head-to-head comparison of Oova and Winona based on our independent scoring across trust, value, experience, product range, and reputation — plus real pricing for the treatments they both offer.

Our Verdict

Winona scores higher overall in our independent evaluation (74.5/100 vs 56/100), leading on trust & safety, value, experience, product range, reputation.

56
Oova
Fair

At-home urine hormone-tracking kit that quantifies LH, estrogen and progesterone metabolites via a phone app, for fertility and perimenopause; no in-house prescribing.

Visit Oova
75
Winona
Good

Women-focused telehealth delivering personalized bioidentical hormone replacement therapy for menopause, with in-house compounding pharmacies across 33 states.

Visit Winona

Score Breakdown

DimensionOovaWinona
Overall Score56/10074.5/100 ✓
Trust & Safety30%62/10070/100 ✓
Value25%56/10075/100 ✓
Experience20%58/10085/100 ✓
Product Range15%42/10065/100 ✓
Reputation10%55/10080/100 ✓

At a Glance

Founded20172020
HeadquartersNew York, NYAustin, TX
Publicly tradedNoNo
Treatment categories15
Treatments listed312
Starting price$99/mo$9/mo

Pricing Where They Compete

Prices shown are based on our most recent research and may not reflect current pricing. Telehealth providers update their pricing frequently. Always verify pricing directly with the provider before purchasing.

CategoryOovaWinona
Women's Health$99
Oova Membership (discounted kits + expert consults)
$9
DHEA Capsules

Oova

+Quantitative readings of three hormones (LH, E3G, PdG) versus the yes/no results of standard ovulation strips
+Results can be shared in real time with a patient's own clinician through a HIPAA-compliant provider dashboard
+Kits are FSA/HSA eligible, with posted one-time and recurring pricing
−No prescribing or diagnosis; membership consults are with 'experts' rather than a clearly defined treating clinician
−App reportedly blocks scans outside its calculated testing window, which can leave paid strips unusable
−At roughly $129-$159 per cycle kit, ongoing tracking costs substantially more than basic ovulation strips
Read the full Oova review →

Winona

+Vertically integrated: in-house compounding pharmacies, proprietary EHR, employed physicians
+Strong patient satisfaction: 4.6/5 Trustpilot with 6,000+ reviews, 80% report symptom relief in 3 months
+Accessible pricing: $54-$149/mo for core HRT with free consultations and shipping
−Billing runs every 28 days on monthly supplies, which is 13 charges a year rather than 12
−Six of the hormone products and DHEA are advertised as a 'from' price, with dose-level pricing visible only after an intake, so the figures here are floors rather than what most patients pay
−No insurance billing — entirely out-of-pocket (though HSA/FSA accepted)
Read the full Winona review →

Oova vs Winona — FAQ

Is Oova better than Winona?

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Winona scores higher overall in our independent evaluation (74.5/100 vs 56/100), leading on trust & safety, value, experience, product range, reputation.

Is Oova or Winona cheaper?

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Winona has the lower starting price (from $9/mo vs $99/mo for Oova). Starting prices are for the cheapest treatment each offers — compare the specific treatment you need, and check what each price includes.

What do Oova and Winona both offer?

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Both platforms treat Women's Health. Oova covers 1 treatment category total and Winona covers 5.

Still deciding?

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