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Proov vs Shameless Care: Which Is Better?

Head-to-head comparison of Proov and Shameless Care based on our independent scoring across trust, value, experience, product range, and reputation — plus real pricing for the treatments they both offer.

Our Verdict

Shameless Care scores higher overall in our independent evaluation (66/100 vs 57.7/100), leading on trust & safety, value, experience, product range.

58
Proov
Fair

Proov is an at-home fertility hormone test brand whose Path to Pregnancy program pairs three cycles of testing with a reproductive endocrinologist who can prescribe letrozole, progesterone or metformin.

Visit Proov
66

Shameless Care is an Illinois sexual-health telehealth company selling ED and female-arousal medications, comprehensive STI testing, DoxyPEP and UTI/BV/yeast treatment as one-time purchases.

Visit Shameless Care

Score Breakdown

DimensionProovShameless Care
Overall Score57.7/10066/100 ✓
Trust & Safety30%62/10068/100 ✓
Value25%64/10068/100 ✓
Experience20%55/10066/100 ✓
Product Range15%44/10066/100 ✓
Reputation10%55/10055/100

At a Glance

Founded20152022
HeadquartersBoulder, COSt. Charles, IL
Publicly tradedNoNo
Treatment categories14
Treatments listed210
Starting price$133/mo$63/mo

Pricing Where They Compete

Prices shown are based on our most recent research and may not reflect current pricing. Telehealth providers update their pricing frequently. Always verify pricing directly with the provider before purchasing.

CategoryProovShameless Care
Women's Health$133
Path to Pregnancy (3-cycle testing + RE review)
$63
UTI / BV / Yeast Infection Treatment

Proov

+Prescribing decisions tied to the patient's own measured ovulation and PdG data, not a calendar protocol
+Named reproductive endocrinologist (fertility-clinic specialty), not a generalist questionnaire review
+Transparent bundle: $399 for three cycles of tests plus physician review, with medication capped at $65 for three months
−A single physician does all prescribing; state-by-state availability isn't disclosed
−Primarily a test-kit retailer; the telehealth component is a fixed three-cycle program, not ongoing care
−Refunds follow the standard store policy, with no program-specific guarantee
Read the full Proov review →

Shameless Care

+One-time purchases with no auto-renewal, which avoids the recurring-charge complaints common in the category
+Every price is posted on the site, all-in with consult, prescription and shipping (e.g. UTI treatment $63, Shameless Duo from $130)
+Covers men's and women's sexual health, including STI testing, DoxyPEP, herpes suppression and female arousal treatments, which most ED-focused brands don't
−Two of its three named partner pharmacies (Curexa, Belmar) received FDA compounding warning letters in 2023
−Review evidence is mostly the brand's own on-site testimonials; little independent Trustpilot or Reddit footprint
−Compounded ED troches cost about $7–11 per dose, well above generic sildenafil or tadalafil tablets
Read the full Shameless Care review →

Proov vs Shameless Care — FAQ

Is Proov better than Shameless Care?

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Shameless Care scores higher overall in our independent evaluation (66/100 vs 57.7/100), leading on trust & safety, value, experience, product range.

Is Proov or Shameless Care cheaper?

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Shameless Care has the lower starting price (from $63/mo vs $133/mo for Proov). Starting prices are for the cheapest treatment each offers — compare the specific treatment you need, and check what each price includes.

What do Proov and Shameless Care both offer?

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Both platforms treat Women's Health. Proov covers 1 treatment category total and Shameless Care covers 4.

Still deciding?

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