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Hello Alpha vs Proov: Which Is Better?

Head-to-head comparison of Hello Alpha and Proov based on our independent scoring across trust, value, experience, product range, and reputation — plus real pricing for the treatments they both offer.

Our Verdict

Hello Alpha scores higher overall in our independent evaluation (73/100 vs 57.7/100), leading on trust & safety, value, experience, product range, reputation.

73

Women's-health-focused telehealth membership, physician co-founded, treating 100+ conditions including hair loss and prescription skincare.

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58
Proov
Fair

Proov is an at-home fertility hormone test brand whose Path to Pregnancy program pairs three cycles of testing with a reproductive endocrinologist who can prescribe letrozole, progesterone or metformin.

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Score Breakdown

DimensionHello AlphaProov
Overall Score73/100 ✓57.7/100
Trust & Safety30%75/100 ✓62/100
Value25%74/100 ✓64/100
Experience20%76/100 ✓55/100
Product Range15%65/100 ✓44/100
Reputation10%70/100 ✓55/100

At a Glance

Founded20172015
HeadquartersPalo Alto, CABoulder, CO
Publicly tradedNoNo
Treatment categories31
Treatments listed52
Starting price$20/mo$133/mo

Pricing Where They Compete

Prices shown are based on our most recent research and may not reflect current pricing. Telehealth providers update their pricing frequently. Always verify pricing directly with the provider before purchasing.

CategoryHello AlphaProov
Women's Health$29
Basic Membership
$133
Path to Pregnancy (3-cycle testing + RE review)

Hello Alpha

+Physician co-founded (Dr. Mary Jacobson, MD), with over 8,300 Trustpilot reviews averaging 4.3/5 and roughly 81% of recent reviews at 5 stars
+Membership tiers as low as $29/month, with medications priced and shipped separately, across 100+ treatable conditions spanning women's health, hair loss, and dermatology
+Fast provider response times reported by patients, with straightforward online intake
−Intake questionnaires described by some patients as repetitive across visit types
−Some patients report slow follow-up on missing shipments or refill requests
−Support responsiveness is inconsistent for account-access issues, per patient reports
Read the full Hello Alpha review →

Proov

+Prescribing decisions tied to the patient's own measured ovulation and PdG data, not a calendar protocol
+Named reproductive endocrinologist (fertility-clinic specialty), not a generalist questionnaire review
+Transparent bundle: $399 for three cycles of tests plus physician review, with medication capped at $65 for three months
−A single physician does all prescribing; state-by-state availability isn't disclosed
−Primarily a test-kit retailer; the telehealth component is a fixed three-cycle program, not ongoing care
−Refunds follow the standard store policy, with no program-specific guarantee
Read the full Proov review →

Hello Alpha vs Proov — FAQ

Is Hello Alpha better than Proov?

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Hello Alpha scores higher overall in our independent evaluation (73/100 vs 57.7/100), leading on trust & safety, value, experience, product range, reputation.

Is Hello Alpha or Proov cheaper?

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Hello Alpha has the lower starting price (from $20/mo vs $133/mo for Proov). Starting prices are for the cheapest treatment each offers — compare the specific treatment you need, and check what each price includes.

What do Hello Alpha and Proov both offer?

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Both platforms treat Women's Health. Hello Alpha covers 3 treatment categories total and Proov covers 1.

Still deciding?

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