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Josie vs Proov: Which Is Better?

Head-to-head comparison of Josie and Proov based on our independent scoring across trust, value, experience, product range, and reputation — plus real pricing for the treatments they both offer.

Our Verdict

Proov scores higher overall in our independent evaluation (57.7/100 vs 57.6/100), leading on trust & safety, reputation. Josie comes out ahead on value, experience, product range. Josie has the lower entry price (from $90/mo vs $133/mo), so the better value depends on which treatment you need.

58
Josie
Fair

Small menopause-focused telehealth brand selling compounded and branded GLP-1s, microdose GLP-1 maintenance plans and estradiol/progesterone HRT at flat published prices.

Visit Josie
58
Proov
Fair

Proov is an at-home fertility hormone test brand whose Path to Pregnancy program pairs three cycles of testing with a reproductive endocrinologist who can prescribe letrozole, progesterone or metformin.

Visit Proov

Score Breakdown

DimensionJosieProov
Overall Score57.6/10057.7/100 ✓
Trust & Safety30%50/10062/100 ✓
Value25%70/100 ✓64/100
Experience20%58/100 ✓55/100
Product Range15%60/100 ✓44/100
Reputation10%45/10055/100 ✓

At a Glance

Founded—2015
Headquarters—Boulder, CO
Publicly tradedNoNo
Treatment categories31
Treatments listed72
Starting price$90/mo$133/mo

Pricing Where They Compete

Prices shown are based on our most recent research and may not reflect current pricing. Telehealth providers update their pricing frequently. Always verify pricing directly with the provider before purchasing.

CategoryJosieProov
Women's Health—$133
Path to Pregnancy (3-cycle testing + RE review)

Josie

+Flat pricing at any dose, published before intake: compounded semaglutide $249/mo ($194/mo prepaid annually), tirzepatide $349/mo ($233/mo annually)
+Offers injectable, oral ODT and microdose ($189/mo) GLP-1 formats alongside HRT in one women's-midlife intake
+Names its lead clinician (Dr. Ana Lisa Carr, MD, board-certified in family medicine) and says it serves all 50 states
−FDA warning letter (Feb 20, 2026) for misbranded compounded semaglutide/tirzepatide marketing
−White-label setup: Josie is a trade name of One Eleven Nutrition LLC on the CareValidate platform, and its terms say it doesn't control provider decisions
−An $80 consultation fee applies if a provider approves a plan and the patient declines medication, and filled orders are non-refundable
Read the full Josie review →

Proov

+Prescribing decisions tied to the patient's own measured ovulation and PdG data, not a calendar protocol
+Named reproductive endocrinologist (fertility-clinic specialty), not a generalist questionnaire review
+Transparent bundle: $399 for three cycles of tests plus physician review, with medication capped at $65 for three months
−A single physician does all prescribing; state-by-state availability isn't disclosed
−Primarily a test-kit retailer; the telehealth component is a fixed three-cycle program, not ongoing care
−Refunds follow the standard store policy, with no program-specific guarantee
Read the full Proov review →

Josie vs Proov — FAQ

Is Josie better than Proov?

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Proov scores higher overall in our independent evaluation (57.7/100 vs 57.6/100), leading on trust & safety, reputation. Josie comes out ahead on value, experience, product range. Josie has the lower entry price (from $90/mo vs $133/mo), so the better value depends on which treatment you need.

Is Josie or Proov cheaper?

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Josie has the lower starting price (from $90/mo vs $133/mo for Proov). Starting prices are for the cheapest treatment each offers — compare the specific treatment you need, and check what each price includes.

What do Josie and Proov both offer?

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Both platforms treat Women's Health. Josie covers 3 treatment categories total and Proov covers 1.

Still deciding?

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