Home›Compare›Oova vs Proov

Oova vs Proov: Which Is Better?

Head-to-head comparison of Oova and Proov based on our independent scoring across trust, value, experience, product range, and reputation — plus real pricing for the treatments they both offer.

Our Verdict

Proov scores higher overall in our independent evaluation (57.7/100 vs 56/100), leading on value, product range. Oova comes out ahead on experience. Oova has the lower entry price (from $99/mo vs $133/mo), so the better value depends on which treatment you need.

56
Oova
Fair

At-home urine hormone-tracking kit that quantifies LH, estrogen and progesterone metabolites via a phone app, for fertility and perimenopause; no in-house prescribing.

Visit Oova
58
Proov
Fair

Proov is an at-home fertility hormone test brand whose Path to Pregnancy program pairs three cycles of testing with a reproductive endocrinologist who can prescribe letrozole, progesterone or metformin.

Visit Proov

Score Breakdown

DimensionOovaProov
Overall Score56/10057.7/100 ✓
Trust & Safety30%62/10062/100
Value25%56/10064/100 ✓
Experience20%58/100 ✓55/100
Product Range15%42/10044/100 ✓
Reputation10%55/10055/100

At a Glance

Founded20172015
HeadquartersNew York, NYBoulder, CO
Publicly tradedNoNo
Treatment categories11
Treatments listed32
Starting price$99/mo$133/mo

Pricing Where They Compete

Prices shown are based on our most recent research and may not reflect current pricing. Telehealth providers update their pricing frequently. Always verify pricing directly with the provider before purchasing.

CategoryOovaProov
Women's Health$99
Oova Membership (discounted kits + expert consults)
$133
Path to Pregnancy (3-cycle testing + RE review)

Oova

+Quantitative readings of three hormones (LH, E3G, PdG) versus the yes/no results of standard ovulation strips
+Results can be shared in real time with a patient's own clinician through a HIPAA-compliant provider dashboard
+Kits are FSA/HSA eligible, with posted one-time and recurring pricing
−No prescribing or diagnosis; membership consults are with 'experts' rather than a clearly defined treating clinician
−App reportedly blocks scans outside its calculated testing window, which can leave paid strips unusable
−At roughly $129-$159 per cycle kit, ongoing tracking costs substantially more than basic ovulation strips
Read the full Oova review →

Proov

+Prescribing decisions tied to the patient's own measured ovulation and PdG data, not a calendar protocol
+Named reproductive endocrinologist (fertility-clinic specialty), not a generalist questionnaire review
+Transparent bundle: $399 for three cycles of tests plus physician review, with medication capped at $65 for three months
−A single physician does all prescribing; state-by-state availability isn't disclosed
−Primarily a test-kit retailer; the telehealth component is a fixed three-cycle program, not ongoing care
−Refunds follow the standard store policy, with no program-specific guarantee
Read the full Proov review →

Oova vs Proov — FAQ

Is Oova better than Proov?

▾

Proov scores higher overall in our independent evaluation (57.7/100 vs 56/100), leading on value, product range. Oova comes out ahead on experience. Oova has the lower entry price (from $99/mo vs $133/mo), so the better value depends on which treatment you need.

Is Oova or Proov cheaper?

▾

Oova has the lower starting price (from $99/mo vs $133/mo for Proov). Starting prices are for the cheapest treatment each offers — compare the specific treatment you need, and check what each price includes.

What do Oova and Proov both offer?

▾

Both platforms treat Women's Health. Oova covers 1 treatment category total and Proov covers 1.

Still deciding?

Oova alternativesProov alternativesTake the Match Quiz